Quote:
Originally Posted by zeruel
Certainly. And of course, the most important thing, conversion.
Not all number 1 converts real good. There are some keywords that is not competitive, but gives good conversion.
Being number 1, most specially in a very competitive keyword is really a great achievement... 
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Your are mistaken about the subject, we are talking about traffic not conversions.
Now, if you want to talk about conversions I agree with you that not all first position convert into sales it depends of keywords or keyphrases.
Conversions into sales do not depends or your positions on search engines but only give you more chance to sell.
If you sell something people don't like or the products are not popular or not good, you can be number 1 everywhere, you will not sell.