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How many links a month are too many?
This is the age old question that still concerns me.
How many is too many?
I personally think that as long as they are natural then there can never be too many at once.
Compare article submission to a link broker for instance.
Although an article can go viral and literally explode, if you submit it to 100 directories, each of these directories is human edited and so will have a stagger and a delay between publishing. Then google will have a delay in picking up these links. Then the linkerati who pick up on your fantastic article are all human so there is further randomness.
So I believe that you could write an explosive viral article and your links will still look natural no matter how many people link back to you in a month, even if its in the 1000s.
Linkbrokers, I suppose, take out the randomness because a computer can never truly be random.
When I try and ponder how Googles algo works I always think to myself, how would this work if it was the best possible system. Google will never settle for second best and so I don't see how making a superb piece of linkbait that explodes over the internet can ever incur a penalty for your site; no matter how many links it gets you in a month.
Maybe the too many links filter is actually a too many sh*t links filter and I hope it is otherwise people could be getting punished for brilliance.
All that talk I have heard about continuity in linkbuilding seems off to me. They say getting 2000 links a month is ok so long as you got 2000 links the month before.
Using the viral linkbuilding example, this seems to be totally off with the realities of the human mind. To write one piece of really effective linkbait work is hard enough let alone having to have written one the month before as well in order to avoid penalties.
Stealer's Wheel, the Rembrandts and Chesney Hawkes would have incurred a -60 google penalty had their one hits been a piece of online linkbait rather than in the music industry.
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