Difference between SEO and PPC

indieswal · #1 (**permalink**) 11-19-2008, 08:23 AM

I know this might be a little elementary, but what is the main difference between SEO and PPC? Do you consider PPC to be part of SEO?

webcosmo · #2 (**permalink**) 11-19-2008, 08:25 AM

PPC campaigns does not contribute to SEO really. Most ppc ads goes through an intermediate url to record statistics.

**juliensimon** · #3 (**permalink**) 11-19-2008, 09:29 AM

SEO is the process of optimization.
PPC is part of promotion.

They are two distinct things and have no impact on each other whatsoever.

MrCat · #4 (**permalink**) 11-19-2008, 09:58 AM

SEO is being able to top the SERPs in search engines naturally - which could be free if you do it yourself while PPC is a way to advertise your - which would invlolve spending money.

heatman07 · #5 (**permalink**) 11-19-2008, 04:41 PM

PPC is not under SEO. Let's just say, PPC and SEO is under SEM.

SEO is for organic, while PPC is for paid results

potchie · #6 (**permalink**) 11-19-2008, 04:45 PM

SEO contributed by means of oraganic aspect while ppc are result from paid search engines.

Extensive seo · #7 (**permalink**) 11-19-2008, 05:00 PM

PPC is really a get results now kinda thing and can be very beneficial when it is extremely competitive to get to the top of the SERP.

bogs · #8 (**permalink**) 11-19-2008, 07:07 PM

PPC is paid while you can optimize your site without spending money...