The Benefits of SEO
The cost of SEO is relatively fixed, independent of click volume. Effectively, the cost per click from SEO declines through time after initial optimisation costs and lower ongoing optimisation costs. Conversely, paid-search is essentially a variable cost.
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Last edited by Rankenstein; 11-20-2008 at 07:10 AM.
Reason: url delinked - not enough posts for a sig link, read the forum rules please.