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EFFECTIVE YOUTUBE VIDEO MARKETING 101:
IN EVERY PROMOTIONAL VIDEO, YOU NEED TO EXPLAIN THE FOLLOWING ELEMENTS:
-You will need to introduce and brand yourself as a leader and expert to your prospects.
-You will then need to explain to your prospect an issue in which you had.
-You will then need to explain how your product/service/opportunity fixed your issue.
-You will then need to actually TELL them to click the link.
Make sure you have your website on screen as a subtitle or whatever THROUGHOUT THE WHOLE VIDEO. The human attention span is embarrassingly short. Make sure you are looking directly at the camera the whole time.
Also, if you can, try to appeal your video to different types of people.
"How do I do that?" "What do you mean?"
This is an INVALUABLE training lesson that I learned years ago in my network marketing career. S.T.A.R. is an acronym that describes four different types of personalities. They are as follows.
S - Sales thinkers - They will ask "Why should I buy your product?"
T - Technical thinkers - They will ask "How does your product work?"
A - Advocate Thinkers - They will ask "Can I use this product to do XYZ as well?"
R - Research thinkers - They will ask "What is this product for?"
If you are able to answer these questions EFFECTIVELY, you'll be speaking to practically EVERYONE on the face of the planet and you'll start seeing massive leads coming in.
Cheers,
Adam Shultz
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The Internet Is a Gold Mine. Have You Tapped Into It Yet?
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