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Old 08-12-2004, 03:17 AM   #1 (permalink)
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Managing your PPC campaign

Why loose money on expensive key-words? Why does nobody bid on common misspelings and similar key-words?
You can also save money by being more specific and biding on highly-targeted words instead of paying a fortune on general key-words. In this way you will attract more qualified buyers to your site and offer them exactly what they're searching for.
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