Quote:
Contests and Promotions
Contests and promotions can be great at driving inbound links, but it needs to be compelling. If you can’t use your own products/services, bring in sponsors. Make it valuable to get attention. Try to be innovative. Finally, be sure to create buzz around the contest through press releases, Twitter, etc.
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I like this one^. Holding an online contest will encourage people especially bloggers to put up a link about your innovative contest. It is also good way to enhance your online identity especially if the contest went smoothly.
Added: We have different niche so it would be better if we're going outdo our competitors not only by spying on them but also by coming up with different ideas and strategies that we will implement in our link building campaign.
Examples:
Niche: Website Services
Offering quality freebies like icons, templates, wallpapers, scripts and etc is also a good way to get natural links.
Niche: Health
You can offer free consultations or you can add a separate page for a "Ask the Expert" feature on your site wherein visitors/customers can easily inform you about their concerns regarding your products, services or something that's within your expertise.