Hi all
I am new to this forum but a veteran of sorts so far as SEO, SMM and digital
PR is concerned - a big thanks to Dave Evans, the renowned social media marketing guru, who is finally coming to India (phew) for his famous hands-on workshops on June 22.
Whatever I know of social media marketing is because of this guy – his webinars, his book (Social Media Marketing: An Hour a Day), his blog... sorry to sound like a wide-eyed fan but I actually implemented his advice on real-world SMM campaigns and got quite successful with them. Let me share with you some of what I practice:
• Find out the target audience
• Locate this target audience in various social media platforms
• Get connected to this target audience on these platforms and get the relationship going
• Establish your credibility through interactions where you add value to your contacts without indulging into marketing
• Once the credibility is established and relationships are mature enough you can actually start the marketing (keep it subtle, in your face marketing just doesn’t work on social media)
• This is an ongoing process
This is just the outline of a genuine and working SMM plan. You have to work on content and more importantly on networking. Rest I will share after the Dave Evans workshop (
www.socialmediaworkshop.net)
Hybrid Mode
