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Originally Posted by zero
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Any large corporation has a lot more going for it than whether they use flash or not. They spend tonnes of money on "other" advertising which creates the incoming links, therefore building their popularity.
And your reference to the alt tag is incorrect. It's the alt attribute.
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For user agents that cannot display images, forms, or applets, this attribute specifies alternate text. The language of the alternate text is specified by the lang attribute.
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Reference:
Objects, Images, and Applets in HTML documents - alt attribute
You use the
object element to embed flash, which does not have an alt attribute.