Do prefer high PR social bookmarking for submission. Do provide appropriate link to get qaulity back link. you can submit your website home page similarly deep page links. so increase your back links simultaneously website PR ...
Social Bookmarking fo a website provideds good traffic to your website.But as the social bookmarking sites are used a lot by the websmasters for web promotion then its also possible that the content of your bookmarking can match other one.The search results shows those bookmarks which are highly rated and latest.
So you can get traffic from there but not the conversion.
Social Bookmarking: if you own a website, you probably know how important it is to build links to increase your organic rankings. You can build a lot of thinks by using services such as delicious, digg, reddit, and many to mention.
use of bookmarking site is to get quick direct traffic and quick indexing of pages in major search engine although google does not count nofollow link but it index those pages much quickly.
I'm doing social bookmarking submission before and it really depends on how you gonna handle it. I get some traffic but I'm not getting too much backlinks in social bookmarking sites.
What is the immediate benefit of social bookmarking? Is it simply a way to generate traffic? Or does it also build back links?
It is a sure way to get a good amount of traffic to your site, you can also get the added advantage of backlinks from the SB sites if they are dofollow. SB sites are also considered as a good source for getting your site indexed faster by search engines.
Immediate and temporate traffic, no backlinks. For most social bookmarking comes with nofollow tag, never look forward to getting backlinks via this method.