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By now everyone has seen the benefit of bookmarking their content across multiple bookmarking networks but that benefit is short lived and could open you up to search engine penalties.
The reasons are simple...
1. You're not supposed to bookmark your own content! ... Don't you think the search engines are onto this?
2. You're not supposed to exceed a certain number of bookmarks in your bookmarking accounts in a 24 hour period.
3. A single bookmark to your content across multiple networks is not very effective anymore as a result of item #1
4. Some bookmarking networks are reporting offenders of items 1 and 2 to public services and guess who subscribes ... You may be facing a penalty or worse, get yourself dropped from the search engine indexes.
Bookmarking should be done by a network of people, not by you. Also be weary of services that offer manual bookmark submission. You don't know if they are adhering to item #1 and #2... If you URLs show in their bookmarking accounts then you open yourself to problems if they are having problems.
A single bookmark of a single piece of content across multiple networks (themed, tagged, optimized, etc.) is not nearly as effective as having multiple people bookmark that content.
10 people bookmarking that "single" piece of content is like 10 votes on that content. The search engines are watching a handful of social bookmarking networks to gather this "social buzz" intelligence... You get love regardless of nofollow/do follow.
Now what if you get 10 bookmarks for a single piece of content across 10 networks? ... This is where the magic of bookmarking happens and it does wonders for SEO.
Bookmarking for the sake of bookmarking has dwindled in effectiveness over the past 2 years. Now its all about "how many people" are bookmarking YOUR content. I like to call this "social buzz" ... How much social buzz can you build around your content?
Start thinking about building a network of people who you can work with in a group to bookmark each others' content across 10 different bookmarking networks. The bigger the group you can build the more social buzz you can initiate and the higher each member of the group will rank. Not to mention all the additional listings (in the search engies) your cotnent gets from the bookmarking networks.
It is easy to rank for local and long tail search terms using this method. To compete for more competitive terms then repeat this process across 10, 20, 30 (whatever it takes) pieces of content that are all grouped under a category relating to the competitive term you're trying to rank for.
Just pay attention to your titles, descriptions and tags to keep everything centered on the main theme you're trying to rank for with any particular piece of content.
Simple, repeatable, build a group, get back to work on your conversion process instead of worrying about bookmarking stuff.
Anybody here interested in joining a group with me?
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