Some optimisation tactics for your site that have worked for me. Places where you could use keywords more effectively:
- In your title tag:
Of course this where not only the first place search engine "spiders" look at, it's also what they grab as the title of your site's listing on SERP's. Its important, so give your title tags a quick review:
- Visit each of your site's pages and look for the blue bar at the top of your browser. Is the text the same (ie company or site name) on every page? Then you have work to do.
- Each page needs to have unique keyword-rich text appropiate for that particular page.
- The URL
OK so having to use the keywords in the URL is obvious, but what has also helped is using additional keywords, again specific for that page, for each article or product page - as opposed to using abbreviations or dates in the file extension.
-Anchor text
A bit more involved and detailed but worth the effort. An easy way of describing this is if you want to link one article on your site to another one on your site. You select a word or keyword phrase in the first article that matches the content in the second article. So if you have a site for example dealing with pain relief, if you have a particular page with an article dedicated to back-pain, then you could select the phrase "back-pain" in your original article, say on the home page, and hyper-link that to you "back-pain" page.
This is important as the spiders who crawl your page are looking for related text on you site and links that they could use to access other pages on your site. Using anchor text links to link similar pages through a particular keyword adds weight to that keyword in search engine terms, and informs the search engine that your site is a valid source of information.
...and same as go for step 1, thanks for reminding guys.
Hybrid Mode
