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common misunderstanding regarding search engine optimization
A common misunderstanding regarding search engine optimization is that doing it once is going to suffice and high page rankings will automatically follow. The reality is that SEO is an ongoing process that requires constant testing, man-hours, and analysis in order to provide the best results possible. The countless moving parts of SEO also require monitoring due to the changes in the search engine landscape and how they might apply to both you and your competition.
This is habitual search engine optimization and it requires constant attention to provide consistently superior results. The margin of keyword battles that have been won consistently and decisively may narrow. New search engines like Microsoft’s “Bing” get introduced. You add a new and unique product that can’t be optimized with the keywords you’re using currently.
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