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All of us in SEM use certain tools and Web sites to track, analyze, and collect data -- it's not a secret. The fact that we use sites to help us is another reason why anyone can learn SEM -- but it takes time, commitment, and a certain aptitude.
There are plenty of tools that a small business can and should use to make their limited time most productive in online marketing....
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Small Business Guide to Tools that Help Your SEM
The article covers tools for keyword research, ranking reports, analytics, link building, competive intellegence and social media.
Which of these tools do you have in your SEM (search engine marketing) kit?