Just a few things I've picked up from observation:
- If they bill themself a "web professional"... but can't figure out how to read forum stickies or use a forum search... they aren't. (*a)
- If they offer results that are only obtainable if the users download some toolbar... tell them to take a hike. Oddly, some fall for that nonsense.
- If they offer something that sounds un-believable... it usually means it shouldnt be believed. Do yourself a favor. Don't.
- If they suggest doing anything that is not above board (*b).... but assure you "you won't be caught", you definitely will. Run away.
**IMPORTANT:
(*a) This one item eliminates half you'll meet in webmaster forums because they post threads asking why they can't
{insert action} right below a sticky thread explaining why they arent allowed to.
If they cant read or follow rules that apply to them... they won't know or follow those that apply to your site.
(*b) If you need to ask if something is above board, the chances it's really OK are generally about the same as the odds I'll get a date with Jennifer Anniston.