I've had my sites for many years but have never gotten into reciprocal links yet. I have some excellent ranking (key phrases, not
PR) without it but I'd like to "take it to the next level" so to speak. In my reading, I've seen it suggested that a link to your "links page" be created within your navigation structure, however I rarely see this on any other sites. Are there definite advantages to doing this and if so, what are they? If there
are advantages, why isn't everyone doing it?
As always, thank you in advance from the dark and precarious depths of my heart.
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