Originally Posted by BeebleBerry
I'm wondering if you have seen all those top ranked sites with no keywords in their name?
I realise that the domain name does play a factor, but the way you said "What were you thinking?" just seems a bit too harsh in the scheme of things.
I'm a Brit - and we're blunt and sarcastic!
As an ex-SEO it was a daily battle I had to fight with site owners - they wanted their name in the site's code for "branding" purposes - I wanted keyword search phrases only
This guy isn't Amazon, ebay, FaceBook, Yahoo, or Google - anyway Amazon didn't make money for years, Google used to sell clicks for pennies for the first couple of years
The big boys are now well established, having used vast quantities of shareholders money to establish their brands - we need to be realistic and smart - and using your name for branding purposes is dumb
I rate it on a par with optimizing a web site for search terms nobody searches for - I've had those clients as well!