Off page seo elements

identity_00 · 02-08-2005, 03:13 PM

How would you guys manage a seo client who doesnt want to go the link exchange route? They are picky about their image and what is one
their site.

Some of the obvious solutions would be:

Forum signatures - But this does take time and doesnt really have a whole lot of value to Google anymore. Also, with a larger client you have to be careful with how you represent them in forums and what you say. With Having several link builders working on this method you have to worry about what they say and it could come back on you eventually.

Purchase Links - Of course costly and then they would have a monthly charge required which doesnt fly well.

Write original content for your readers - which is good in theory but then we go back to the original question right? And when time is an issue (as it always is) it's tough to get a quality link back done properly with that anchor text and their is writing time involved.

Exchanging articles - Which is also good but does involve someone elses link on your site and would have to rely on other parties creating orginal content.

Hosting Exchange - Which is good but does $add up as you can image. Even if you are using free hosting on different IP ranges. Website creation time involved, domain prices, building a quality useful site not just a spammy doorway. Oh and one other small factor is of course explaining the idea to someone and get them to participate.

I guess finding a way to get "mentioned" on sites (without return link and multi-sites ideas) is the real challenge with these type of requests. Whats you ideas guys to make this work? Obviously it is going to be more a long haul with this type of site. There is more research involved and communicating with webmasters I guess to find a beneficial partnership.
Do you bill them at the highest rate possibly? I am thinking so -

Would love to hear how you would go about this question and your real methods to get "mentioned" the most beneficial way.

**G10** · 02-09-2005, 02:28 AM

List on as many directories etc as possible.

Get it listed on all the paid for ones and possibly even Yahoo. I know it costs but at least these are all links to your site. One way as well.

This could cost well in the region of £1000 maybe a little more.

If your client wants to promote their site without putting aside a decent budget for this, wish them luck.

identity_00 · 02-09-2005, 08:55 AM

Thanks for the suggestion.

I am thinking that they are going to need some form of budget for that purpose. Submitting articles is another option that doesnt cost anything - except time.

Buskerdoo · 02-09-2005, 12:03 PM

Yes, yes , and yes.

I've had the same problem with a client. Depending on the keyword, directory submissions may get you well on the way in the SERPs. Articles are good, but do take some time and expertise.

Do you or they have any other sites that may be of value (for links) for the link-exchagers you would contact. If you are up-front about it, you may be able to do this: Your clients site is site A but you or they have site B that is on-topic and has some pr, etc. The targeted link exchage compnay would link to A and you put a link to their site from B. You must be up-front about this to have any success.

identity_00 · 02-09-2005, 12:22 PM

Thanks for the idea. I have heard similar ideas but I think yours would work better. i hate doing the article method because of time but I think it is probably the most beneficial because of how natural it is. You just have to have good article submission sites that let you add at least on anchor text in the article. A lot of places only allow a business name link at the bottom which doesnt help much.

articlestaff · 02-09-2005, 01:46 PM

We do a lot of article authoring and distribution. I believe articles work pretty effectively. In light of the diminished importance of forum sigs and the implementation of nofollow in the blogosphere, I personally believe it is become the preferred route to creating one-way inbound links.

If you can write well and have the time to go through the submission process, it is a great way to generate those links. The anchor text links are available at a relatively small % of sites accepting articles, but they are out there. Even those who won't extend that courtesy are still a good way of generating some extra link mojo.

GilGul · 02-10-2005, 10:51 PM

I'd throw in my 2 cents as well:

You can try press release, that can gain you some valueble backlinks.

identity_00 · 02-10-2005, 11:58 PM

Do Press Releases get archived or Deleted or depends on the sites?

trueMarketing · 02-15-2005, 03:44 PM

Contextual-based linking within their own site works well. Deeplinking between new, well-organized pages relating to service/products with varying anchors.

Also, agree with directory submissions. We have about 90 now that are primo! as far as submitting clients to and the benefits are seen pretty quickly. Cost for actual yearly renewals of these runs about $750, but time to submit and track each site takes a month or so.

Press relaease are decent, but losing value quickly unless you are released on major sites. PRweb becoming less valuable for actual boosting of popularity/ranking.

I wouldn't advise purchasing links unless it is across a wide parameter, let's say 150 sites, and uses multiple anchors, plus links to different pages within your client's site - mainly the home page (30-45%).

Many other ideas, but this day has worn me out. Hope it helps you some.

awall19s brother · 02-16-2005, 01:20 AM

Quote:

Originally Posted by identity_00

Do Press Releases get archived or Deleted or depends on the sites?

yeah i agree with press releases. My brother i think made a post about it at his seo site. If i'm right he also mentions a few free ones. you will have to look though i dont remember the exact day he posted about it. http://seobook.com