Well I was #7 yesterday on MSN for my keyowrd and now have totally dopped off the SERP. I imagine this is from the no index no follow meta tag i had on about a week ago. I giess msn updated their index today.
well it isnt all about show and more about substance. My site pretty much as all the latest HIV news updated daily, It's hugely keyword rich which is a big factor in SERP determintaion. Not too mention over 1000 internal and external links.