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  #361 (permalink)  
Old 02-17-2011, 10:26 AM
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SEO Tip of the Day: Thursday, Feb. 17, 2011 - Leading the SEO Herd (Secrets!)

In 3 Big Secrets To Leading The SEO Herd Scott Cowley suggests that if you want to set yourself apart from other SEOs, you need to do business a little differently than the rest of the pack. Secret Number 1:

Quote:
Learn Like Most SEOs Aren’t Willing To Learn

Most SEOs will learn the tactics required to do SEO. You’ve got to do more.
  • Accept only empirical proof through testing and retesting new ideas on your own sites. Follow the data, not the hype. This is the only way to learn like a leader.
  • Be very selective about what you read. Read blogs of other SEOs who do testing (SEOmoz and Michael Gray to name a few). Resist the urge to read everything SEO for fear you might miss something. I read everything when I was new to search marketing, and it didn’t take long for me to realize that 90 percent of the content out there is either rehashed or unactionable. I’ve since scaled way back and have more time to do actual SEO.
  • Diversify your skill set. Leading SEOs often double as designers, web developers, statisticians, PR specialists, and affiliate marketers. The more skills you can gain in these areas, the more you’ll differentiate yourself or your SEO company from the crowd.
We have talked about testing before, and we have talked about following SEOs and expert blogs – and Cowley’s point is: narrow your focus to a few experts that you know are doing their own testing or who have the goods. I read Mike Martinez (see yesterday’s tip), Bill Slawski, who closely examines patents, Search Engine Watch and Search Engine Land. I also respect SEOMoz and SEObook and I often check Sphinn’s hot list. Sphinn editors have already culled through recent articles and posts and I can be confident that the source is reliable - - and articles also get discussed by Sphinn members.

Read the other two "secrets:" http://www.seo.com/blog/3-big-secret...g-the-seo-herd.
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  #362 (permalink)  
Old 02-18-2011, 10:27 PM
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SEO Tip of the Day: Friday, Feb. 18, 2011 - Google’s Search Results Get More Social

Oops, i forgot to update this today. Sorry MJ.

Here is Fridays tip of the day:

Google’s Search Results Get More Social; Twitter As The New Facebook “Like”

Quote:
Your friends’ activity on Twitter, Flickr and elsewhere — but for now, not Facebook — will soon be a lot more visible in Google’s search results, including having an impact on how pages rank. Google has announced an expansion of its Google Social Search results that’s beginning to roll out today on Google.com. Here’s a look at what’s new:
Continued at: http://searchengineland.com/google-e...rankings-65202

Hey, if you want to discuss this, please create a fresh thread.
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Old 02-19-2011, 10:15 AM
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SEO Tip of the Day: Saturday, Feb. 19, 2011 - How to Build an Effective Footer

Todays tip is about how to build an effective footer. It's really windy outside right now and i hope a tree does not fall on my car.

Ok, let's get back to the tip shall we?

Written by Michael Gray

Quote:
Footers are one of the most often underused, misused and abused areas of a website. In this post, I’ll be taking a look at footers and passing on some tips to help you get more out of them.

Link Brothel

Have you ever visited a website where they have 50, 100 or even 150 links down in the footer area? Then, friends, you have seen a link brothel. Search engines look at your website and try to isolate the template from the content, and weight different areas differently. They also try to break down the template and isolate masthead, sidebars, and footers and weight them differently (see How to Silo Your Website: The Footer). So by plunking down all of those static links, you aren’t helping yourself. My recommendation: keep the number of links in your footer to a....
Continued at: http://www.wolf-howl.com/seo/build-effective-footer/
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Old 02-20-2011, 11:28 AM
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SEO Tip of the Day: Sunday, Feb. 20, 2011 - Why Internal Links are More Important

Is it just me or is this month going by really fast?

Todays tip is a good one. (Well i think it is)

Why Internal Links are More Important than Backlinks

Quote:
The power of SEO is the varying tactics or methods one can implement to create results. For example, you can rank a webpage with techniques ranging from backlinks, augmenting relevance through site architecture, content development or internal links. Today’s topic focuses specifically on the real value of internal linking and why it’s important.

To start with a mental image and analogy, think of internal links like veins in your website analogous SEO circulatory system. Their role and function are equally as important to the health of your website as the veins are to your body.

The Value of a Page

Think of each page as an island in itself, the page essentially has 3 attributes and/or characteristics (1) the links to it from other pages (2) the content or topic of the page and (3) the links leaving the page.

Based on those three characteristics each page serves a very specific function in the website. That function is either....
Continued at: http://www.seodesignsolutions.com/bl...han-backlinks/

Feel free to post a blog comment if you have something to say about this blog post or create a fresh thread on V7N so we can discuss this further.
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Old 02-21-2011, 10:07 PM
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SEO Tip of the Day: Monday, Feb. 21, 2011 - Long Tail Keywords

Mondays tip is posted a little late but i forgot about MJ not being here for a few days.


Why Should Long Tail Keywords Be Targeted First?


Quote:
Keywords are the foundation on which the whole structure of SEO is based on. The user searches in the keywords and the search engines execute their search algorithms on the basis of these keywords. Hence, the selection of keywords and keyword research is what the SEO journey starts with.

The main objective of ranking high on organic search and thereby getting targeted traffic can be achieved much faster by targeting the Long Tail Keywords. Long Tail Keywords are phrases with more than three or four words specifying the product or service that you offer. Any well planned SEO campaign first focuses attention on long tail keywords which are more specific rather than generic keywords or head terms.
Continued at: http://www.searchenginejournal.com/w...d-first/28002/

If you would like to discuss this blog post then create a thread. You can also post a blog comment on it also.
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Old 02-22-2011, 07:46 AM
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SEO Tip of the Day: Tuesday, Feb. 22, 2011 - Making Websites Mobile Friendly

This tip is all about Mobile Friendly. Check your websites on your phone.


Quote:
Webmaster level: Intermediate

We’ve noticed a rise in the number of questions from webmasters about how best to structure a website for mobile phones and how websites can best interact with Googlebot-Mobile. In this post we’ll explain the current situation and give you specific recommendations you can implement now.

Some Background

Let’s start with a simple question: what do we mean by “mobile phone” when talking about mobile-friendly websites?

A good way to answer this question is to think about the capabilities of the mobile phone’s web browser, especially in relation to the capabilities of modern desktop browsers. To simplify matters, we can break mobile phones into a few classifications:

1. Traditional mobile phones: Phones with browsers that cannot render normal desktop webpages. This includes browsers for cHTML (iMode), WML, WAP, and the like.

2. Smartphones: Phones with browsers that render normal desktop pages, at least to some extent. This category includes a diversity of devices, such Windows Phone 7, Blackberry devices, iPhones, and Android phones, and also tablets and eBook readers.

We can further break down this category by support for HTML5:

◦ Devices with browsers that do not support HTML5
◦ Devices with browsers that support HTML5

Once upon a time, mobile phones....
Continued at: http://googlewebmastercentral.blogsp...-friendly.html
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  #367 (permalink)  
Old 02-23-2011, 09:33 PM
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SEO Tip of the Day: Wed, Feb. 23, 2011 - Making The Jump To In-House SEO

Looking to go in-house for SEO? Check out todays SEO tip of the day below.

Making The Jump To In-House SEO

Here are some things that are talked about in this blog post i am sharing.

Quote:
What To Expect As An In-House SEO

What You’ll Want To Consider Before Going In-House:
To read the full blog post visit this link: http://searchengineland.com/making-t...ouse-seo-65773
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  #368 (permalink)  
Old 02-24-2011, 11:02 AM
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SEO Tip of the Day: Thursday, Feb. 24, 2011 - Revisiting On Site SEO Basics

I tend to forget that not everyone who reads this thread has already grasped the basics of search engine optimization. So, let’s revisit some basics and talk about where a new webmaster or site owner might learn about SEO from the ground up. We’ll presume for a moment that you already own a site that may not have been designed with the search engines in mind. You’ll need to first get a grasp of “on-site” optimization – that is the arrangement of text and keywords.

Some SEO Basics:

Keyword Research: There are lots of free keyword tools; one of the most popular is Google's: One of the most popular keyword research tools is Google’s external; https://adwords.google.com/select/KeywordToolExternal. Find some tips on basic keyword research in this thread, and this article by Lisa Barone should also help you get a better handle on the process:
http://www.searchengineguide.com/lis...ive-keywor.php.

Once you have determined your targeted terms, you need to gracefully weave those terms into your content. In other words, don’t stuff those phrases into your site iin every possible sentence, but use them in a way that will sound normal to the inner ear when a user is reading your content.
  • Do use your phrase as the first few words in your title tag.
  • Do use it in your description meta tag, as well – although this is not technically an SEO factor, it does influence whether searchers click on your listing. Also, make sure every page has distinct titles and descriptions.
  • Do put your target phrase in one h1 tag on your website. (see http://www.v7n.com/forums/seo-forum/...ml#post1430316 for some more on this.)
  • Do use your phrase in the first sentence of the first paragraph.
  • Do use your target phrase in a contextual link to a related page on the site. Do use it also to link to an external authority site – you are saying to Google: this is my neighborhood and I am linking to it.
  • Do use it in your images file names and alt tags, if truly relevant.
  • It can also be useful to use your keywords in bold, italics, a bulleted list, etc. Don’t overdo it.
Most important: now that you know what terms you are targeting, develop related content that is link worthy. See: http://www.v7n.com/forums/seo-forum/...link-bait.html.

For more on basics see: http://www.htmlbasictutor.ca/search-...eb-content.htm and do check out Google’s guidelines: http://www.google.com/support/webmas...n&answer=35769.

For off site optimization, you will want to consider ways to build and attract links. Believe me, please, the most powerful links are the ones you attract naturally. I do highly recommend you read this SEO Tips thread from the beginning – not only are there many basic tips, but we have highlighted many places you can build listings. Challenge: Really Helpful Link Building Tips should help you learn the truly effective ways of off site link building.


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Last edited by mjtaylor; 02-24-2011 at 11:36 AM.
 
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Old 02-25-2011, 10:09 AM
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SEO Tip of the Day: Friday, Feb. 25, 2011 - Is It Time To Redesign Your Site?

Website Redesign -- This Time With Feeling -- And SEO.

Let’s say you’ve already applied all the on site SEO basics we covered in yesterday’s tip, you’ve built some links and after several months you aren’t getting the desired result! You may want to look at your site’s design. Is it possible that your site is simply unfriendly when it comes to search engines? Are there a lot of things you would change now that you know a little SEO? Do you see problems such as the use of flash or poor navigation that affect not just search engine friendliness, but usability?

If you think you may need to start over with a little more SEO behind your design, check these articles for pointers on assessing your current site and planning its redesign:

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Last edited by mjtaylor; 02-25-2011 at 10:35 AM.
 
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Old 02-26-2011, 08:46 AM
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SEO Tip of the Day: Sat. Feb. 26, 2011 - EdgeRank: Optimizing For Facebook's Top News

Have you ever wondered why some news items stay at the top of your Facebook news feed or why you tend to see more items from certain people? Would you like to know how to make your content rise to the top of your friends and fans "Top News" Feed?

What we're talking about is EdgeRank!
That’s the name of the algorithm that determines what content is included in your Top News Feed. Simply put, it’s a calculation based on your interaction with a user and their content.

Facebook's formula:


1. Affinity: if you frequently comment on someone’s posts, or send them a lot of messages, or post on their wall, you are more likely to see their content.

2. Weight: given to the types of interactions – comments are probably more heavily weighted than likes, for example.

3. Time: the older the interaction, the less value it has.
For SEOs we need to turn around that first concept. It’s not the people you comment on, it’s the people who connect with you or your Page. In others words, you want to attract interaction. You want to post content that makes people comment or like it. The more comments and likes, the more EdgeRank – and the more likely your content will show up in their News Feed.

It’s beginning to sound a lot like traditional SEO, isn’t it? Content is King. Here’s the takeaway on each factor.
1. Affinity – Offer content that appeals to your audience.

2. Weight – Offer content that invites interaction and comments.

3. Time – Offer quality content every day.
Personal User Note: If you want to see broader content, change your feed to Most Recent - that will give you a chronological stream of all your friends.

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Last edited by mjtaylor; 02-26-2011 at 02:30 PM.
 
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Old 02-27-2011, 08:26 AM
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SEO Tip of the Day: Sunday, Feb. 27, 2011 - Analytics for Facebook Pages

Time For Insights – Traffic Analytics For Your Facebook Pages

If you’re using Facebook Pages to market your business, you probably are checking Insights to see how your Page is performing. If not, you’ll want to start tracking your Page traffic, interactions and users via Insights. To get there, click: http://www.facebook.com/insights.

You’ll see your Pages listed something like this:



You can see an overview for the page with metrics for traffic, the rate of new users, gender, age and location of your users, and details on their behavior on your Page. You can also see which comments get the most interactions and views. Obviously that can help you as you work on your EdgeRank, which we talked about yesterday. Your data can also be exported in CSV and synced with Excel. Here's an overview for one Page I admin:



Note the green button on the first graphic above that reads "Insights For Your Domain." If you have installed Facebook widgets on your website, you can associate your domain with Insights and be able to see the same metrics for your site. Facebook will provide you with a meta tag to add to your home page. Once that's loaded, Facebook instructs:

Quote:
type in your domain address into the text box and select the account to link it with. Once checked, your claimed domain will appear on the left side navigation bar under the "domains" section.
Here are more details on using Facebook Insights.

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Last edited by mjtaylor; 02-27-2011 at 10:00 AM.
 
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Old 02-28-2011, 02:25 PM
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SEO Tip of the Day: Monday, Feb. 28, 2011 - Checking Your Facebook EdgeRank!

If the past two tips on Facebook's EdgeRank and Insights made you sit up and start thinking about how you interact with your fans on Facebook, you might be wondering whether there's a way to check your EdgeRank. Indeed there is!

The Edge Rank Checker.

It's not a Facebook endorsed tool, and the developers say:

Quote:
Facebook has finally revealed enough data through Facebook Insights, that we've been able to compile an algorithm that accurately estimates a Page's EdgeRank. We've verified these findings with numerous Facebook Pages as this algorithm was crafted & tested. What has been shown is a strong correlation between a Page's EdgeRank & it's visibility on other users feeds.
Social Media Maven Mari Smith put this Facebook note together to help navigate the new tool:

http://www.facebook.com/note.php?not...0143562051340:

Quote:
Pros

* A nice, simple way to keep track of your EdgeRank score – especially for those Page Admins who are not doing any kind of deep analysis (highly recommended, though!).
* By varying the date range on your CSV export file, you can check your EdgeRank score for any period of time you wish: an entire year, month, week or just a day.
* Any size fan page can measure their EdgeRank. And, contrary to what I said above about larger pages performing better, EdgeRank Checker states, “A small and effective Facebook Page with high EdgeRank can out perform a large Facebook Page with low EdgeRank in terms of per user visibility.”
Are there cons? Read the rest of Mari's article: http://www.facebook.com/note.php?not...50143562051340.

Note: the tool was recently updated and no longer requires downloading your information from Insights and uploading it to EdgeRankChecker. It's just a couple of clicks and shazam!

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Last edited by mjtaylor; 03-01-2011 at 08:19 AM. Reason: remove erroneous graphic, update with Note:
 
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Old 03-01-2011, 08:11 AM
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SEO Tip of the Day: Tuesday, March 1, 2011 - How Do You Like Me Now?

Goodbye “Share” Button, Hello “Like” Button. How Do You Like That!

Facebook announced a change last week to its Like button – it will now act like the Share button, publishing a more detailed update to a user’s Wall. There will be a thumbnail photo, a headline and short description, along with a space for a user comment – just as the old Share button offered.

Web developers who have installed the Share button on websites need not worry; the Share button will still be supported. Read more on Mashable: http://mashable.com/2011/02/27/faceb...functionality/.

For SEOs and website owners who don’t have a like button installed on their pages, the time to add it is now. The like button is just one of the Facebook’s Open Graph widgets or social plug-ins. In addition to the like button, you can add a Recommendations widget, an Activity Stream widget that displays a version of the user’s personal Facebook news feed, or a Facebook Bar, a “ribbon” toolbar that can float at the bottom of the website that offers all these plug-ins at once.

Get started here: http://developers.facebook.com/docs/opengraph/
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Old 03-02-2011, 07:14 AM
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SEO Tip of the Day: Monday, March 2, 2011 - Slawski On The Future Of Video SEO

If you’re interested in how Google ranks videos now, and how it may rank them in the future, you probably want to have a good look at Bill Slawskis post, How a Search Engine Might Rank Videos Based Upon Video Content. Slawski writes about how video may currently be ranked and tries to provide a glimpse of the future.

Quote:
Chances are that when you search for a video on Google or at YouTube, the results that you receive are based upon text about the video rather than the content of the video itself. The search algorithm involved might look at the title of the video, as well as a description and tags entered by the person who uploaded the video as well. Annotations on the video may also play a role in determining what terms and phrases the video may be determined to be relevant for as well.
Other factors may include:
  • number of views
  • number of comments
  • number of likes the video has received
  • how often it is added to a playlist.
But there are some limitations inherent in relying on the text associated with a video, Slawski writes:

Quote:
One is that a description probably doesn’t do a very good job of describing a long video that might contain a large number of scenes and a variety of content. Another is that on a site containing a lot of videos, the numbers of results received in response to a query may be on the large side.
Slawski – well known for his ability to render patents into plain English - examines a recent Google patent (Relevance-Based Image Selection,filed in 2009 and published Published February 24, 2011. One interesting possibility:

Quote:
Click-through data may help to determine whether a keyword is appropriate for a particular video. If the same thumbnail image from a video gets chosen on a search for a particular query by a number of searchers, that may indicate a positive association between the query terms and the video.
Video SEOs will want to read the rest of the article: http://www.seobythesea.com/?p=5185
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Old 03-03-2011, 07:37 AM
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SEO Tip of the Day: Thursday, March 3, 2011 - Hit On Article Marketing Sites

Are you still thinking article marketing is a great SEO tactic? Google’s recent algorithm change (Google's “Farmer” Algorithm Update) which had a significant impact on many of the “self service” link sources, should have put you on alert.

EzineArticles, Hub Pages, Article Base, Answer Bag, etc. were among those who took major hits. If those or any of the sites are central to your marketing and SEO, you may need to rethink your campaign. Take a look at the top 25 casualties:



Source: http://www.sistrix.com/blog/985-goog...r-quality.html. (FYI: this post discusses the details of the keyword positions, etc., that were impacted.)

What’s a poor link builder to do? It’s simple, really. Put quality content on your own site. Create link bait and focus on quality link building techniques. Here’s are two threads that can help you:

If you want to talk about this, please comment here: Google's “Farmer” Algorithm Update.
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Old 03-04-2011, 01:50 PM
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SEO Tip of the Day: Fri. March 4, 2011: Keywords, SEO and Social Media Work Together

Twitter Is A Town Square, Not A Megaphone!

When you Tweet, do you forget about your keywords? Twitter is search based. And the keyword of your Tweet or Facebook updates also helps people figure out what you or your company represents. Branding.

In this video post, Hit Your One Note: SEO and Social Media, Vicki Flaugher explains the key(word) connection between SEO and Social Media. When you plan your content, Flaugher suggests, start by compiling a list of 30 – 50 keywords, including what you do, the solutions you provide … words that describe your customers, words that describe your service or products. Flaugher also includes values and things that are important to her such as philanthropy, literacy and advocacy.

Quote:
SEO keywords are a godsend with social media, especially if you are deliberate about using them… Twitter, YouTube are search engine based. Start thinking of it not as a megaphone but as a Town Square.
Watch the video: http://www.commpro.biz/blog/socialme...l-media-video/.
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Old 03-05-2011, 07:38 AM
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SEO Tip of the Day: Saturday, March 5, 2011 - The Ultimate Social Media Chart

If you like bookmarking and social networking, you'll love the Social Media Profile Chart.

The most popular sites are organized by type - bookmarking, blogging, business, news, community, design, entertainment, health & food, microblogging, music – and arranged in a chart that provides the following:

Quote:
  • Site – Logo and link to site’s home page
  • Title – Refers to title that will appear on your profile page. Most often this will be the username you select but at times it can be customized separate from the user name. This can be an important asset when using social media profile pages to manage online reputation for a brand or product name.
  • Bio – Simply an area in the profile where you can add a brief description about yourself, your company or even the services you offer.
  • Links(s) – Most social media sites will allow you to link back to your site. Some even allow you multiple links as well as the ability to connect to other social media profiles.In this chart, a “1″ means you can link to one site; a “1+” means you can link to more than one site; and finally, the addition of “S” means you can link to other social media profiles.
  • Followed – Are links followed or nofollowed? A simple “yes” or “no” will be entered here.
  • Description – Brief description of what social media site offers.
Here's a sample of the first few bookmarking sites:



See the rest of the chart: http://www.searchrank.com/blog/2011/...ile-chart.html.
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  #378 (permalink)  
Old 03-06-2011, 07:36 AM
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SEO Tip of the Day: Sun, Mar 6, 2011 - Avoid The Fallout From The Next Google Update

If you're still reeling from the Google Farmer/Panda update, you may find some good advice in this article by Jim Morris, Google’s Latest Algorithm Shift – Did You Get Spanked by the Farmer? After a look at Google’s latest algorithm update, Morris lays out 10 Ways to Prevent a Future Blood Bath on Your Site’s Traffic Meter, starting with Quality Content.

Quote:
Quality, Quality, Quality with Your Own Voice: In case I didn’t say it enough there, the quality of your content is absolutely imperative. Always inject your own personality and voice into your article and make it your own. In fact, your visitors will love it and those who take to your personality will become your biggest fans. Your personality is much like your DNA. It’s unique unto itself — so use it! If you are going to take a Private Label Rights article, then re-write it and inject your thoughtfulness and personality into the re-write. You have NO excuses now.
Seems like we’ve heard this before, but it bears repeating: Quality is King more than ever! And quantity counts, too, Morris says. Articles and pages should have 800 to 1,000 words minimum. Guesses that Google assumes it will take more than 500-750 words to provide thoughtful information. Also on the list: schedule your content, get the keyword stuffing out, link out naturally, and fix high bounce pages:

Quote:
Go through your individual web pages in Google Analytics or whatever stats package you use, and determine which of your pages get the highest bounce back rates (where the visitors hit the web page and immediately go back to Google to continue searching for relevant information). Ask yourself why the visitors may be leaving that page within a moment’s notice. Then, alter the web page that will deliver an answer to the most pressing question a visitor may have on that topic. Take a look at other websites’ pages that show up in the Top 10 for the given keyword your web page is ranking for to see what they might be doing differently. Analyze others and integrate what is applicable to integrate into your web page.
Read the rest of the article: http://www.insidenichebot.com/ninja/the-google-shift/.

Discussion (and more background) here: Google's “Farmer” Algorithm Update
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  #379 (permalink)  
Old 03-07-2011, 05:08 PM
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SEO Tip of the Day: Monday, March 7, 2011 - Will A Tweet Help?

Many webmasters are still reeling from a drop in traffic as a result of the Farmer/Panda Update. One site owner, Cult Of Mac Tweeted Cutts and their site regained its traffic. Google's Matt Cutts says there haven't been any interventions, though he won't specifically talk about the Cult of Mac site.

From a story in Search EngineLand, http://searchengineland.com/google-w...r-update-66591

Quote:
No Manual Changes

Google has told us that it made no manual change to help improve how the Cult Of Mac site is doing, nor is it making any types of manual changes along these lines. There’s no “whitelist” that people are being put on, nor is there some type of “blacklist” that the Farmer Update went after.

Instead, Google rolled out a wholescale change to its algorithm last week, targeted not to any particular sites but which instead was meant to dispossess content considered to be of “low quality” or “shallow” from having top rankings.
If Tweeting won't help, is there any way to get in touch with Google? Well, there's a thread in Google's forum for webmasters with sites affected by the update: http://www.google.com/support/forum/...df82fd8e&hl=en.

Quote:
Amit Singhal — the Google Fellow who oversees the Google’s ranking algorithm — told me that people can file reports through the Google Webmaster Central service. Once you’ve logged in, there are various contact options available. Singhal is getting back to me on exactly which contact option would be best, but it seems the reconsideration request form is the one to go with.

Again, keep in mind that this isn’t likely to result in any immediate change. But the reports overall might help Google improve problems with the most recent update. Google also gave us this general statement:

Quote:
Sites that believe they have been adversely impacted by the change should be sure to extensively evaluate their site quality. In particular, it’s important to note that low quality pages on one part of a site can impact the overall ranking of that site. Publishers who believe they’ve been impacted can also post in our webmaster forums to let us know. We will consider feedback from publishers and the community as we continue to refine our algorithms.
Read the rest of the article: http://searchengineland.com/google-w...r-update-66591.
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Old 03-08-2011, 09:58 AM
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SEO Tip of the Day: Tuesday, March 8 - Turning the Social Don'ts Into DOs!

I love to twist negatives into positives, don't you? So, I took this list of Social Media Don’ts and turned them into DOs.
  • Take your social media campaign seriously:
Quote:
It can have a tremendous effect on your company and you need to make sure that everyone is aware of the risks. What can seem like a small campaign could suddenly explode into a worldwide viral campaign, and it is important that you have the necessary tools needed to handle any situation that may occur.
  • Choose your sites carefully and for relevance:
Quote:
Keep your audience in mind and choose the sites that they are most likely to frequent. Never ignore the feedback from your audience. It is important for you to learn from every comment that is made, and respond in a timely fashion to show your dedication to your audience. After all, without them, you would not be successful.
  • Keep your focus on your own plan, no matter what your competitors do. Act, don’t react.
  • Take care to provide useful information. Providing anything else may turn your existing customers off.
  • Be honest. Offering any sort of gimmicky sales come on that makes people feel tricked when they discover the actual terms is a sure fire way to lose trust.
  • Use your blog! Blogs are social media platforms, too. How can you use any post to invite comment and participation. Ask questions at the end of the post. This works with Twitter, too! Engage your audience!
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