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  #21 (permalink)  
Old 03-23-2010, 09:00 PM
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Quote:
Originally Posted by deepsand View Post
This I must take issue with.

Setting aside the fact that 'bots do not parse file content, but merely retrieve it, indexing engines evolved well before CSS, and have no more trouble differentiating between contextual data and HTML code than between such data and CSS code.

Indexing engines do not care about matters of style, regardless of how such is effected.

An indexing engine is, from the standpoint of it "reading" function, no more than a text only browser. Any page whose contextual content is properly rendered by a text only browser, such as LYNX, is eminently suitable for any indexing engine worth its salt.
Although this is not the thread to debate SEO (it is simply to offer tips) I think it is possible that you misunderstood the tip offered. I believe what was being commented on is that it can be easier with CSS to make things show in the order that you prefer. As an example, if you prefer left navigation, but want your content to be read first, this can be easily accomplished via CSS without adding tables.

Again, I do not want this thread derailed with debates though. The topic can certainly be raised in a new thread if there are members who would like to discuss it.
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Last edited by Cricket; 03-23-2010 at 09:02 PM. Reason: fixed typo
 
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  #22 (permalink)  
Old 03-23-2010, 09:18 PM
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Said tip begins "... using tableless designs is easier to manipulate how the search engine bots read your content ... ," thus perpetuating the common myth that CSS is superior to tables by virtue of indexing engines having trouble handling HTML code, and thus potentially misleading the reader.

While the notion of well structured tables is laudable from the viewpoint of producing code that is easily readable and maintained by a human, to hold that such also accrues some additional benefit with respect to SEO is not. (In fact, the additional time overhead incurred in making calls to external files, including CSS, does have an empirically unavoidable undesirable effect on the load and rendering times.)

If the purpose of this thread to to provide sound advice, should it not also allow of dissent as to what is and is not sound? If not, is the uninformed reader to be left to simply assume that all is correct by virtue of authority?
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Old 03-23-2010, 09:33 PM
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Quote:
Originally Posted by deepsand View Post
Said tip begins "... using tableless designs is easier to manipulate how the search engine bots read your content ... ," thus perpetuating the common myth that CSS is superior to tables by virtue of indexing engines having trouble handling HTML code, and thus potentially misleading the reader.

While the notion of well structured tables is laudable from the viewpoint of producing code that is easily readable and maintained by a human, to hold that such also accrues some additional benefit with respect to SEO is not. (In fact, the additional time overhead incurred in making calls to external files, including CSS, does have an empirically unavoidable undesirable effect on the load and rendering times.)

If the purpose of this thread to to provide sound advice, should it not also allow of dissent as to what is and is not sound? If not, is the uninformed reader to be left to simply assume that all is correct by virtue of authority?
This not a matter of sound advice vs unsound advice. It is a matter of opinion. There have been SEO specialist over the years who have commented (and seen through their own testing) that it can be slightly more effective from an SEO standpoint to have your content read first (in terms of the search engines). This tip is only saying that stuff like this can sometimes be more easily controlled via CSS.

Again, I have absolutely no problem with folks debating this topic in another thread, but not here, as the information offered is not unfounded. It is offered only as a tip. Folks can choose to accept or reject it, or maybe even choose to test it on their own sites.
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  #24 (permalink)  
Old 03-24-2010, 07:46 PM
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SEO Tip of the Day for Thursday, March 25, 2010 - Optimizing Your Tweets

Find at least one interesting Tweet or Facebook update every day. Share a crazy photo or interesting web site you ran across, or an inspirational story; something you find of value that has nothing to do with your business or website. Savvy Facebook marketers know that you should really only use a social network site to push your own content or agenda once in 10 updates – at the most. But you want to keep your circle of contacts or followers in the habit of paying attention to you. Not every item will interest every “friend” so don’t worry about pleasing everyone. Choose items that excite you. In turn, others will subtly learn more about who you are, and get to know you. You're building relationships. Social media marketing may only indirectly impact SEO, but it can be a very powerful way to drive traffic - and if the content is unique, guess who gets a link!
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Old 03-24-2010, 09:06 PM
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Analyze Your Website First

Some of you probably experienced a point where you optimize a website without analyzing first the whole structure of the entire website in terms of on-page and off-page properties. Existing and new websites that needs to be optimized should be analyzed first before you undergo the basics of optimization.

Analysis should include some of the most important factors like analyzing website structure, number of pages, SE friendly content, broken links, URL format, existing inbound and outbound links, age of site, target audience and location, competitor analysis, etc.

These factors can make it easier for you to work on both on-page and off-page optimization.

Just a try... (:
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  #26 (permalink)  
Old 03-26-2010, 09:46 PM
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Tip of the Day for Saturday, March 27, 2010 - Opt Out Of DMOZ Snippets

Does Google sometimes use the title and description from DMOZ (the Open Directory Project) for your website? Do you wish Google would show your own title and description in the SERPs instead? For all the search engines who support this tag, you can opt out of the DMOZ snippets by adding this meta tag:

<meta name="robots" content="NOODP">

or this one

<meta name="googlebot" content="NOODP">

directs only Google to not use the ODP information.

For more information see: http://www.google.com/support/webmas...264&topic=8523
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  #27 (permalink)  
Old 03-27-2010, 12:38 AM
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Tip of the Day for March 28, 2010 Provide a Traditional Site Map

What is a Traditional Site Map?

A traditional site map (note the spelling) is a page on your website or blog that provides links to all the pages on your site. If your site is huge, then it would contain links to the major sections of the site. You could also provide sub site maps if your site is really big. (see the quote from Google below)

A traditional site map shouldn't be just a bunch of links. To be useful you need to include a bit of a description of what the page is about along with the link. This is good for your visitors and provides some content for the search bots to index.

Where Do I Put the Link to My Traditional Site Map?

The link to your site map should be on each and every page. You never know where on your site the person or search bots will enter on so a link on each page to your site map will lead them to the rest of your site.

Why Worry About a Traditional Site Map?

A traditional site map is a valuable page on your site. It is a place your visitor can go should they get lost or confused as to where they are on your site/blog.

Also, the search engines will find this page thus be led to your other pages.

But I'm using Sitemaps..

A sitemap (note the spelling) is different from the traditional site map. The sitemaps protocol is not used by all search bots therefore you are cutting off a whole avenue for your pages to be found by "other" search engines and directories.

The sitemap you created to keep Google and other major search bots happy isn't of any use to your visitors who get lost.

Google themselves say:
Quote:
Offer a site map to your users with links that point to the important parts of your site. If the site map is larger than 100 or so links, you may want to break the site map into separate pages.
Webmaster guidelines - Google

Which Should I Do First? A Site Map or a Sitemap?

Do the site map first. Why? Because you need it anyways for your visitors and it will give you a better start on getting as many search bots indexing your pages than the sitemap.

Later, when you have time, you could create a sitemap if you really wanted to.
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  #28 (permalink)  
Old 03-27-2010, 09:52 AM
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Quote:
Originally Posted by mjtaylor View Post
Does Google sometimes use the title and description from DMOZ (the Open Directory Project) for your website? Do you wish Google would show your own title and description in the SERPs instead? For all the search engines who support this tag, you can opt out of the DMOZ snippets by adding this meta tag:

<meta name="robots" content="NOODP">

or this one

<meta name="googlebot" content="NOODP">

directs only Google to not use the ODP information.

For more information see: http://www.google.com/support/webmas...264&topic=8523
However, that will not force Google to use your meta Description instead. It may very well decide that yours is not properly and adequately representative of the actual content of the page, and go about constructing and using one to its liking.

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  #29 (permalink)  
Old 03-29-2010, 09:25 AM
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SEO Tip of the Day for Monday, March 29, 2010 - No Penalty For Duplicate Content

Duplicate Content - It’s a Filter Not a Penalty

There’s no penalty for having duplicate content on your site. Period. However, search engines do want to return unique results, and if the same content appears on your site on 3 different pages, it wouldn't be user friendly to have all three pages appear in the SERPs. So when there is more than one instance of content, they choose what they consider to be the best page to show in the SERPs and filter out the other pages. That’s not a penalty, that’s a filter. A penalty is for spam. The filter is not affecting where your site is ranking for a given query string; it's preventing all three pages from reaching the SERPs for that search. A penalty would affect the position.

Read more on the distinction between a penalty and a filter and duplicate content.
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  #30 (permalink)  
Old 03-29-2010, 06:47 PM
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FAQ, RULES AND REGULATIONS

One of the best ways to know how to get the most out of a website is to understand it's rules and regulations and even the frequently asked questions. Most of these guidelines contains information on how you can use the website and what are the rules that you are subjected to follow.

Example:
Knowing how to do social bookmarks with other sites doesn't mean that you know how to bookmark on the others.
-most SB users end up with no results with SB sites as they don't know how to use the site correctly.

Following the rules and regulation of the website also allows you're profile to grow in the site instead of just getting banned.

Example:
Yahoo Answers has banned users as they didn't follow rules but those who follow rules and participates very well has a very good profile in the community.
-this example can also work with forums. Do you guys think that people will be going to get services or products from a user promoting a site who has bad reputation on the forum>? well, most like not
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  #31 (permalink)  
Old 03-30-2010, 04:02 PM
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SEO Tip of the Day for Tuesday, March 30, 2010 - Is Your Site Accessible?

Is your site accessible? More than one SEO expert has drawn a strong correlation between accessibility and sites that are successful in the SERPs. If you've heard this, but wonder why, think about this: isn't the robot that spiders your site visually impaired?

Don’t be fooled into thinking all you need to do is add titles to images and links. Find a complete checklist of what it takes to meet accessibility standards here: http://www.w3.org/TR/WCAG10/full-checklist.html.

And accessibility isn’t just about vision challenged surfers. How accessible is your site to mobile users: What does your site look like on “smart” phone? Is your contact information at the top? Can a mobile user easily navigate your site?

More Resources: http://www.webnauts.net/
http://designreviver.com/articles/we...ewer-friendly/
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  #32 (permalink)  
Old 03-31-2010, 12:03 PM
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SEO Tip of the Day for Thursday, March 31, 2010 - Google on SEO for Google

Are you new to SEO? Google’s own Webmaster Guidelines could be a very helpful starting point - and even if you’re an SEO with years of experience, this might be a great place for a review. Many of the questions you will see on SEO forums can be answered, in part, right there. Topics include design and content guidelines; technical guidelines and quality guidelines. If you study and follow Google's own guide for SEO, your site can only improve in the SERPs. You can even find out how to make a Google friendly site. And if you want it all spoon fed to you, there a video series for webmasters.
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  #33 (permalink)  
Old 03-31-2010, 02:48 PM
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Stop Looking For Shortcuts

Many years ago, a wise man taught me the definition of a short cut. He told me that if I were to look for the longest possible distance between any two points, then I would find the best definition for a short cut.

I cannot begin to tell you how many times I have found this to be true over the years.

With SEO, if you will simply stop looking for the quick easy ways, the short cuts, you will be shocked at how much you can accomplish within a short period of time.
  • Step 1 - Develop a strong foundation of the basics.
  • Step 2 - Legitimately promote the heck out of it.
It really is as simple as that . . .
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  #34 (permalink)  
Old 04-05-2010, 02:32 PM
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SEO Tip of the Day - April 5 2010

Don't trust everything you read. Over the years, I have been reading lots about SEO and realized that words are easily spread. The problem is, it's not always the right words.

There are tons of misconception in SEO. Of course, it is very important to do your homework and keep yourself up to date but try not to believe everything (especially about duplicate content penalty ). If you have time and the technical skills, try running your own experiment on several sites. For example, if you want to know what is the best method for Google to index your site faster? You could buy a few domain names on which you could set up a one page plain text and:
1) do nothing with the first one
2) just submit this one to Google
3) just submit a sitemap through the webmaster tools on this one
4) just build links from social bookmarking sites on this one
5) try 2 and 4 techniques on this one
and so on...


If you don't have time to run the experiment yourself, you could belong to groups, community, forums where you get to know the people and start to see who is trustworthy and who is just rewording tweets or article they read.

So to summarize this SEO tip: Do some research but check the background of the people providing information. If you have time, double check it yourself or find a few trustworthy people to check it for the sake of the community they interact with.
 
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  #35 (permalink)  
Old 04-06-2010, 06:53 AM
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"Work on appropriate linking for your site"
Some times I come across people who just add any link that they get not considering that Google does go after the relevance of the links added.
Some few strange links in unexpected sites (a) Plumber site added in Web Design site resources (b) Document recovering business site added in a carpenter's site !
This could spell disaster.
 
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  #36 (permalink)  
Old 04-06-2010, 12:35 PM
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Quote:
Originally Posted by Don Craze View Post
"Work on appropriate linking for your site"
Some times I come across people who just add any link that they get not considering that Google does go after the relevance of the links added.
Some few strange links in unexpected sites (a) Plumber site added in Web Design site resources (b) Document recovering business site added in a carpenter's site !
This could spell disaster.
May bring no gain; but, what harm?

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  #37 (permalink)  
Old 04-07-2010, 01:56 PM
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SEO Tip of the Day for Tuesday, April 06, 2010 - Who Links to the Other Guy?

SEO and the Links to Your Competition

The search engines analyze your competitor’s links, why shouldn’t you?


Pick any one of the top 5 sites for your targeted keyword phrase. Now, find out what pages link to them by searching Yahoo with the link operator: link:http://www.competitorsdomain.com. When you explore those links, note the anchor text linking to your competitor as well as the context of the link and the title of the linking page. I am sure I don’t have to tell you to check the toolbar PR of the page linking, but you might also want to check the PR of the entire site. What inspired the link? Can you offer something similar? For example, perhaps your competitor has an e-book that has an attracted a link? Do you have an e-book or other related content that the linking webmaster might be interested in?

Here’s a list of additional search operators that can help refine your search of the competition’s links.
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Old 04-07-2010, 07:16 PM
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SEO Tip of the Day for Wednesday, April 07, 2010 - Eye on Google's Matt Cutts

Want to rank highly in Google? Who doesn't??? Let Google tell you how. You may not do better than the horse’s mouth. In addition to exploring Google guidelines (see the link in March 31st's tip above) you might want to keep an eye on Matt Cutt’s blog - particularly his SEO tips.

In case you don't know, Matt heads up Google's spam team. And while there are those who say you must take what Matt says with a grain of salt, I have found what he has to say to be extremely informative and helpful.

You’ll also find a link on Matt's blog to Google’s Webmaster Central Channel on YouTube, where there are now more than 200 videos from Matt and other Googlers. Of course, Matt doesn’t always tell you what he’s up to first, so setting up Google Alert for “Matt Cutts” can keep you informed on his latest pronouncements.
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  #39 (permalink)  
Old 04-09-2010, 01:38 PM
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SEO Tip of the Day for Friday, April 09, 2010 - Site Speed: Nothing To Stress About

It’s official: site speed is now added to the 200 or more ranking factors Google uses to decide where to place your site in the SERPs. If your site is slow, should you panic? Absolutely not. Test your site for speed, and improve it where you can. And Google has added tools to help you do that. You may want to check this post for some perspective http://www.v7n.com/forums/google-for...ml#post1361234 and for links to other relevant sites in this forum on site speed as a ranking factor in Google.

Improve your site speed where you can but don’t obsess about it. Your primary focus should remain on building unique content to serve visitors and to attract links naturally. In a recent interview Google’s Matt Cutts assured webmasters that Google is "always going to care first and foremost about quality," he said. If everything else was the same for two sites, site speed could make the difference. But site speed is not something to stress about for SEO, he said.

First and foremost, site speed is a usability factor. Make a significant improvement to a page with a poor loading time and you should expect to see a reduction in your bounce rate - and very possibly, a better conversion rate. Surfers want what they want when they want it.

You may also find this interview with Googler Maile Ohye helpful. At about 3:35 into the video she discusses some of the tools Google now offers to help with site speed.
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Old 04-10-2010, 03:58 PM
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SEO Tip of the Day for Satday, April 10, 2010 - See Through The Eyes Of A Spider

Do you have any idea what your site looks like to a search engine? There are a couple of free tools that can show you what a spider sees when it parses your URL.

http://www.webconfs.com/search-engin...-simulator.php is very basic - you can see the text, links and the most basic meta tags.

SEO Browser shows your page a little more graphically and if you choose the advanced mode, it will give you a more in depth analysis including site speed, (which varied when I tested it), a word count, a run down of your images and whether they all have alt attributes.

Why do it? It will give you a fresh perspective on what you are showing the search engines - what's really closest to the top of the page, for example. How does a dynamic page really parse? Is Flash getting in the way?

FeedtheBot.com suggests you view your page in text browser such as Lynx.

Quote:
Use a text browser such as Lynx to examine your site, because most search engine spiders see your site much as Lynx would. If fancy features such as JavaScript, cookies, session IDs, frames, DHTML, or Flash keep you from seeing all of your site in a text browser, then search engine spiders may have trouble crawling your site.
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