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  #161 (permalink)  
Old 08-10-2010, 12:28 AM
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SEO Tip of the Day: Tuesday August 10, 2010 Don’t Put the Cart Before the SEO Horse

Quote:
A lot of people like to dive into things without having a plan and strategy in place. SEO and Internet Marketing is no different. There are certain aspects of your web strategy that need to happen first before you can move forward with the other aspects. Depending on what it is, it can make or break your SEO and overall marketing efforts....
Read more: http://www.searchenginejournal.com/d...o-horse/23090/
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  #162 (permalink)  
Old 08-11-2010, 10:17 AM
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SEO Tip of the Day: Wednesday, August 11, 2010 - Web Accessibility

We've probably all heard the term, accessibility, but do you really know exactly what it refers to?

Briefly, it addresses web pages/sites that are designed in such a fashion as to make them equally usable to everyone, regardless of any limitations or handicaps they may have. Full or partial blindness, deafness or limited mobility all fall into this category. Users that are blind, and utilize a reader, for example, should be accommodated by a design that provides alt. attributes for all images and navigation, including all live links, in order to be able to find and use the information they seek.

Accessibility issues are becoming increasingly important in ranking your site, and can also leave you vulnerable to legal penalties, if not properly implemented. If you're not paying attention to accessibility yet, it is strongly suggested that you start doing so, immediately.

Quote:
In recognizing the benefits of providing their resources to the visually impaired, as well as other handicapped individuals, Google Labs is developing a product known as Accessible Search.
Google’s main page is a very simple interface to a hugely complicated engine. However, even this simple interface can prove difficult for persons with disabilities. The Accessible Search interface remedies these problems.
Google Accessible Search does much more than simply provide an interface that is more easily used by persons with screen readers, or those with motor impairment. It actually gives a higher priority in search results to pages which are accessible.

See more, here:
http://www.seoworkers.com/seo-articl...le-search.html

If you'd like to discuss this in more detail, please start a thread on the topic, and we can do so.
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Last edited by DocSheldon; 08-11-2010 at 01:40 PM.
 
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  #163 (permalink)  
Old 08-12-2010, 08:47 PM
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SEO Tip of the Day: Thursday, August 12, 2010 - Multiple Language SEO

Does your site have a translater on it? Why i am asking this?

Not everyone can speak, write and read English or at least not do this that good. Every website get's visitors from around the world at sometime in there websites lifetime. It would be helpful to provide a translater option on your site to make some of your visitors browsing experience a easy one. This is just my opinion and you make create a thread to debate this.

Now onto the article about Multiple Language SEO.

Quote:
Should you have various language versions available on your website? While the biggest search engines in the world are based in English speaking countries, you have to remember that when it comes to your audience, the World Wide Web is really world wide. Only 6 to 8% of the world’s population speak or read English, although many webmasters don’t consider this fact and may even be believe that the entire world understands, speaks, writes or uses English in some form or the other -or that automatic translating systems on their browsers are adequate.

By keeping your website solely in English you are severely limiting your website’s potential. Only around...
Continued at: Multiple Language SEO

There has not been any comments on this blog post yet on the blog i linked you to. Feel free to post your blog comment or like i mentioned earlier, create a thread on V7N if you wish to correct something in this blog post or disagree with what i said.
 
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  #164 (permalink)  
Old 08-13-2010, 07:08 AM
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SEO Tip of the Day:Friday, August 13, 2010 - Optimizing Facebook Pages

Facebook Pages (as opposed to Groups or Profiles) can be indexed by Google, so it’s smart of create and optimize a Page for your business. All the usual SEO best practices apply. Refresh your keyword research and use them consciously, but not obtrusively. Build links to your Page! And think “link bait.” Pages have discussion areas where you can post fresh content and engage your public in a dialog. Do add FB buttons and badges to your website to drive traffic to your Page. And consider offering discounts, since recent research by Google shows that it's the most common reason consumers "like" Pages on FB!

From http://www.webpronews.com/topnews/20...ds-on-facebook:

Quote:
Google has shared some results from recent research it conducted on consumers becoming friends/fans of brands on Facebook. According to these findings, close to half of Facebook users actually do "friend" brands (the term is technically "like" now), with 55% friending/liking zero brands.

Google says that the biggest reason consumers are friending brands is for the possibility of discounts (25%). Brands might like the second reason even better though - to show others they support the brand (18%).
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  #165 (permalink)  
Old 08-14-2010, 07:57 PM
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SEO Tip of the Day: Saturday, August 14, 2010 - Website Optimizer Tips and Tricks

Don't have Google Website Optimizer yet? Please see there homepage to jump on board. www.google.com/websiteoptimizer

Todays tip as follows.

Google to the Rescue: Top 15 Website Optimizer Tips and Tricks

Quote:

Most everyone starting a new e-business struggles with their website. Either they pick an awkward web design, are unfamiliar with Search Engine Optimisation (SEO), know little about rankings, or fall victim to other mistakes that will make their grand entry into the exciting world of e-commerce difficult.

It is true! Some websites are horrible and their performance underwhelming. This makes you wonder what they are doing wrong as their competitors, who launched their websites at the same time are accelerating just fine.

The web would be boring if all websites were alike and fortunately for us, many offer variety and differentiate themselves well in their industry. Unfortunately for those who don’t seem to get the hang of it, many bad websites have been observed over the years and still exist today...
Continued at: Website Optimizer Tips and Tricks
 
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  #166 (permalink)  
Old 08-15-2010, 04:43 AM
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SEO Tip of the Day: Sunday, August 15, 2010 - Is Your SEO Up To Speed?

When a page takes a long time to load, a visitor is too likely to click away before you have a chance to engage their interest. Both Google and Yahoo have great sets of tools to help you bring your website's load time up to speed.

Google’s Firefox Add-on -
http://code.google.com/speed/page-speed/index.html

Site Performance Best Practices from http://code.google.com/speed/page-sp...les_intro.html

Quote:
The best practices are grouped into five categories that cover different aspects of page load optimization:
· Optimizing caching — keeping your application's data and logic off the network altogether
· Minimizing round-trip times — reducing the number of serial request-response cycles
· Minimizing request overhead — reducing upload size
· Minimizing payload size — reducing the size of responses, downloads, and cached pages
· Optimizing browser rendering — improving the browser's layout of a page
Yahoo Soon followed with another FF add-on, Yslow: http://developer.yahoo.com/yslow/

Google’s Webmaster Tools also has a section on Site Performance.

For an in-depth analysis of why search engines feel page speed is so important see: http://www.seobythesea.com/?p=4147#more-4147
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  #167 (permalink)  
Old 08-16-2010, 08:32 AM
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SEO Tip of the Day: Monday, August 16, 2010 - Images, Image Search and SEO

How are you using images in your SEO plan? Are all your images optimized - alt tags and titles where truly relevant and useful? Have you added images to your Google Places? What about to industry websites you belong to? Have you used them to create videos to add to your YouTube channel? Have you thought about the impact of Google Image Search?

Refine your optimization of images by thinking about why people search images. It’s not just for products, but for inspiration, for example. Learn more about how Google Image Search works - how they are indexed, how the image filters work, etc. -- with this video by Googler Peter Linsley: http://www.youtube.com/watch?v=h2Zaj0CAUoU
+ YouTube Video
ERROR: If you can see this, then YouTube is down or you dont have Flash installed.
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Last edited by HTMLBasicTutor; 08-16-2010 at 09:20 AM. Reason: Fixed YouTube embed
 
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  #168 (permalink)  
Old 08-16-2010, 03:27 PM
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SEO Tip of the Day: Tuesday, August 17, 2010 - Don't Even Think About SEO

When doing search engine optimization for your website or your clients' websites, don't think about doing SEO, nor backlinks, nor PageRank, nor "building website traffic," nor concentrate on which blogs are nofollow or not (Google invented nofollow because of spam). Don't even think about the money you're making doing SEO work.

Instead, concentrate on learning and contributing to the specific field of interest. Make connections with people. When you learn something, apply it to what you already know and spread it out in a more developed way. Each and every person has their own personality and perception on any topic - share yours with the ultimate power of using the internet.

With Google's nofollow, this should actually encourage you to comment on nofollow blogs even more, since it encourages less spam and more high quality. If you want Google to respect your website, respect its method of indexing content. Google is best at what it does, so be behind them every step of the way and give the world a piece of your mind.

Thanks to the moderators of this site, by the way, who have helped make v7n a great source of valuable information. Without them, forums like this wouldn't exist and neither would off-page search engine optimization.
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Last edited by mjtaylor; 08-17-2010 at 11:38 AM.
 
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  #169 (permalink)  
Old 08-18-2010, 04:39 AM
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SEO Tip of the Day: Wednesday, August 18, 2010 - Mumpster for Long Tails

Long Tailed Terms Convert, don't they?

There is nothing like attracting a website visitor who is ready to buy – and longer tailed terms are more likely to do that. Longer tailed search terms are specific and often mean users are quite clear about what they are seeking.

Research on traffic and conversion confirms that long tailed terms are more productive for sales than the more popular terms that SEOs often target.
http://www.searchengineguide.com/mat...-long-tail.php
Quote:
In most studies, the success of the site was from the hundreds or thousands of referrals outside of the most popular terms. This was investigated and reported by Chris Anderson in Wired. As an example, Amazon.com makes 57% of sales from keywords outside of the "popular" terms.
But where do you find them without paying for it? Check out Mumpster.com. Type in a query and scroll down to the bottom right column for “Related Searches.” And voila, a minefield of new long tailed terms for your site.
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  #170 (permalink)  
Old 08-19-2010, 03:22 AM
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SEO Tip of the Day: Thursday, August 19, 2010 - DMOZ and Yahoo! Directory Snippets

Quote:
Originally Posted by mjtaylor View Post
Does Google sometimes use the title and description from DMOZ (the Open Directory Project) for your website? Do you wish Google would show your own title and description in the SERPs instead? For all the search engines who support this tag, you can opt out of the DMOZ snippets by adding this meta tag:

<meta name="robots" content="NOODP">

or this one

<meta name="googlebot" content="NOODP">

directs only Google to not use the ODP information.

For more information see: http://www.google.com/support/webmas...264&topic=8523

The same issue for Yahoo and Bing can be solved by using the below statements:

<meta name="slurp" content="noydir" />

<meta name="msnbot" content="noodp" />

And the common statement for Google, Yahoo, bing:

<meta name="robots" content="noodp, noydir" />
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Last edited by mjtaylor; 08-19-2010 at 03:58 AM.
 
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  #171 (permalink)  
Old 08-20-2010, 03:09 AM
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SEO Tip of the Day: Friday, August 20, 2010 - Breadcrumbs in Google SERPs

Use breadcrumbs as horizontal navigation in your site. With the help of breadcrumbs your site can be user friendly and search engine friendly. Sometimes Google shows breadcrumbs in SERP also. So you will get more than one links to your site in SERP itself.

The links stated below will help to know what is breadcrumb, how to get it in the SERP and one video by Matt Cutts:

What is Breadcrumb Navigation?

How to get your breadcrumbs to show in Google Results

Video with Matt Cutts: What are some best practices for indicating breadcrumbs?
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Last edited by mjtaylor; 08-20-2010 at 05:17 AM. Reason: title / improving anchor text
 
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  #172 (permalink)  
Old 08-21-2010, 08:44 AM
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SEO Tip of the Day: Saturday, August 21, 2010 - SEO: Don’t Waste Your Time

Don’t waste your time on unproductive exercises, says Wil Reynolds of SEER Interactive this post: http://www.wilsonweb.com/seo/reynold...imewasters.htm. Reynolds says, don’t bother reading blog and forum flames and rants between ultra competitive SEOs and know-it-alls (my words ). Don’t jump up and down over the latest news.

Quote:
Stop reading things that take your time away from improving your search results, and study the articles I've mentioned, since product search and local search will have a bigger impact on search success than Google Caffeine, Google Knol, Google Buzz, Google Wave, Google Social Search, and the "big new thing."

SEO writers may need to speculate and be on top of changes, but 99% of people doing SEO shouldn't pay any attention to new search trends or new search engines until they start making an impact.
Instead put your effort into areas that actually impact your SERP positions. Local search is big on Reynold’s to do list. He brings several powerful references to the table, including Local Search Ranking Factors, by David Mihm, and research on location-based microformats (very advanced SEO, imo).

Read the entire article: http://www.wilsonweb.com/seo/reynold...imewasters.htm.
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  #173 (permalink)  
Old 08-22-2010, 09:43 AM
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SEO Tip of the Day: Sunday, August 22, 2010 - Become a Guest Blogger

Some Do's and Don'ts For Guest Blogging

If you enjoy writing and have a voice – a distinctive writing style and something to say – guest blogging can be an excellent way to establish credibility and authority. And that’s just the icing on the cake! You will get valuable backlinks to your site from every post.

So, how do you become a guest blogger? As in many things, it’s about who you know. Fortunately, it’s pretty easy to get to know people online. Start reading and commenting on the blogs you would like to contribute to as a guest (you can find them by setting up Google Alerts for keywords in your niche). Don't worry about whether the blog comments are followed; you don’t care – you care about getting a post all of your own. Do make sure your comments are a short version of what you could offer in a guest post. In other words, strut your stuff.

Ask good questions. You want to engage with the blogger. Look for ways to further the discussion in ways that benefit the blog. In other words, make yourself useful.

Once you feel you have established your rep with that blog, look for an opportunity. Study previous posts and find the missing topics. Look for a way you could enhance what they have. Write a post and send it to the blogger in an email. Do tone down the self promotion in the post and your pitch. You are trying to establish a relationship and help them first. That doesn’t mean you shouldn’t include a link to your own site where relevant, but do remember, the guest post is not all about you. Do try to link back to your own site to information that actually expands on the topic you’ve introduced. The traffic you drive and the "link juice" will be best served with the highest relevance.
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  #174 (permalink)  
Old 08-22-2010, 04:04 PM
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SEO Tip of the Day: Monday, August 23, 2010 - Keyphrases That Set Your Site Apart

If your site is in a highly competitive marketplace, concentrate your keyphrases on the areas of your site that make it different (as well as the core keywords).

For instance, if your site offers useful javascript code snippets, don't just use "javascript code snippets" as this will probably land on page 345,567, if not more. Try to find a USP (unique selling point) and aim at that sector. You can play with keywords that are often searched, but it's advisable not to make it too generic.

For instance, with my latest site, it's an image search engine.... yes another one... but what makes it different? Why should I add this to my favourites rather than picsearch or google images? For me, it's the human filtering of images to ensure high quality resolution, composition and size.... so I concentrate on that. I won't get as many hits as google images when searching for "image search", but I am more likely to get higher hits from those users looking for something else... like "high quality image search"

Rhy
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Last edited by mjtaylor; 08-23-2010 at 09:35 AM. Reason: add title, etc.
 
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  #175 (permalink)  
Old 08-23-2010, 02:22 AM
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Google Insights for Search

I often use Google Insights for search and it gives me good results. Find out more details about the same below:

Quote:
With Google Insights for Search, you can compare search volume patterns across specific regions, categories, time frames and properties.
Google Insights for Search

Google Insights for Search Help
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  #176 (permalink)  
Old 08-23-2010, 08:23 PM
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SEO Tip of the Day: Monday, August 23, 2010 - Question-based Keywords

Ok, i got another tip for today in addition to what has been posted already.

Let me remind everyone that if you want to discuss a certain SEO tip of the day post, create a thread in our SEO section so we can discuss further. Let's try to keep this sticky thread filled with tips and less fluff.



Question-based Keywords – How, What and Why


Quote:
Let me start this post with a question… How often do you pay close attention to your long-tailed keyword traffic? You know… the keyword queries with single digit visitors tied to them. My guess is that it’s not very often, and you are more focused on the heavy hitters driving the bulk of your organic traffic and conversions. Unless you are using Google Analytics keyword filters or scrolling through your entire list of organic keywords, you may not be fully leveraging keyword theme trends and using them as a new traffic opportunity to support your main keyword focus.

Question-based keywords are often over-looked in the keyword optimization process, but can....
Continued at: Question-based Keywords

I am a little shocked that no one posted any blog comments on this blog post i just linked ya'll to. If you want to discuss this further please create a fresh thread.
 
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  #177 (permalink)  
Old 08-24-2010, 09:33 AM
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SEO Tip of the Day: Tuesday, August 24, 2010 - Mobile SEO

What makes a successful mobile site, search wise? Surprise: it’s not backlinks! And it’s not keywords in the domain name, either, says Will Critchlow in this SEO Moz post on Mobile Search Ranking Factors.

Quote:
How to build a site that does well in mobile search
  • Small, lightweight and fast-loading site (< 20kb / page)
  • UTF-8 character encoding
  • JPEG / GIF images
  • Content including "mobile"
  • On-site keyphrase optimisation as usual (with a focus on short titles, and small amounts of body copy)
  • Regular technical SEO principles
Critchlow also provides in depth analyses of mobile search behavior dynamics and some additional references and think pieces on the topic, including Google’s own advice on mobile search in this Webmaster Central post: http://www.google.com/support/webmas...rom=40348&rd=1 and Why Google could be the next Google.

Read the entire post: http://www.seomoz.org/blog/mobile-se...anking-factors.
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  #178 (permalink)  
Old 08-25-2010, 08:40 AM
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SEO Tip of the Day: Wednesday, August 25, 2010 - Crawl Rates and Indexing

How Well Indexed is Your Site?

Check your crawl rate – either through log files or Webmaster Tools – to determine whether your site is being indexed and often. Look for patterns. If your home page is crawled more often than internal pages, or you have orphaned or dead end pages, look to your links – both external and internal. A site map may help when internal navigation is not inviting the SE spiders to efficiently crawl your site. Dynamic URLs may also affect the ability of bots to crawl your site. The more variables in a string, the lower the chances of the page being indexed.
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  #179 (permalink)  
Old 08-26-2010, 10:38 AM
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SEO Tip of the Day: Thursday, August 26, 2010 - Mining Tag Clouds For Keywords

Would it help you to know what people are searching for -- not just as it relates to your niche, but the more popular search terms Internet wide? Can't see how it might help? Well, let’s say you sell medical instruments to hospitals. Knowing that Grey’s Anatomy is hugely searched might help you come up with a creative blog post, or even a new campaign. Is Your Anatomy Grey?

Tag Clouds are great place to mine for keywords, says, Gabriel Goldenberg, in his blog post, When Pirates Share Their Booty, SEOs Rejoice.

Quote:
The Pirate Bay– the world’s largest peer-to-peer site, which focuses on torrent technology – lets you view what people are searching for (Not Safe For Work (NSFW)) as well as its tag cloud (NSFW), which I presume is what people are sharing, in the most literal sense.
Gab expands the references to include tag clouds of Digg, Stumbleupon and Del.icio.us. as well as some tips on mining some clouds that aren't so openly shared.

Read the entire post: http://seoroi.com/keyword-research/w...-seos-rejoice/
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  #180 (permalink)  
Old 08-27-2010, 09:31 AM
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SEO Tip of the Day: Friday, August, 27 2010 - Check Out The Winners

SEO Competitive Analysis - Beyond Backlinks

Unless you are in the top spot on all the search engines, the sites above you -- which would appear to be deemed more relevant by the SEs -- have something to teach you. Of course, if you're an SEO, you study the links of your competitors, but how deeply do you look? Are you just trying to find a place to let a link or are you checking their anchor text, the context, or the position of the link on the page? Are their IBLs to their home page, or do they have a lot of deep links?

Take some time with the sites at the very top:
  • What’s their internal linking structure?
  • What content do they offer? Check their higher PR Pages for link bait.
  • What features are they offering that might be very attractive for links and users – resources, free tools, tutorials or?
  • What do their title tags tell you?
  • How are they using the h1-h3 tags?
  • What patterns can you see in the on site anchor text?
  • What else about the navigation or site structure may better optimized than yours?
  • Are they collecting emails for a newsletter?
  • What is unique about the site?
  • How does their traffic compare with yours? Sites like Alexa and Attention Meter allow you to compare several sites at a time.
You might check all the sites above you - you never know where you will find inspiration for link bait or source for a link, but I would focus on the top two sites. A Google Alert for each of the top two sites will give you added information about their link profiles.
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