5 Reasons To Make Sure You’re Deep Linking

[snakeair]

Here is a good blog post on the search engine land blog. Take your time and read it. I know i should change a few things on my site but i am worried about loosing some rankings. Anyways, let's get to the blog post you came here to read.

Whether you’re building links for yourself or a client, at some point you need to make sure that you’re procuring inbound links to not only your homepage, but also your critical subpages. Chances are, that if you have a nicely fleshed out site that has been built (and updated) with sound SEO principles in mind, you’ll have fantastic subpages that are worthy of those links.

You’ll probably also already have some quality inbound links coming to those pages. But, from what I’ve seen across a wide variety of sites, the need for purposeful deep linking efforts is definitely still there. Many websites will simply choose to link to your homepage when they reference you, whether or...

Continued at: Reason To Make Sure You're Deep Linking

Does anyone have any comments about all this? If you disagree with something that was mentioned, backup your reply. The more tips, the better all of us are.

[AirForce1]

Thanks snakeair for the nice sharing.

I have read the link quickly but I still have no answers on the standards to judge what is your critical subpages.

All the best,

[HTMLBasicTutor]

A tool not mentioned in the article for determining what inner pages need some help is the Webmaster Tools. It lists what pages have incoming links (ok, not all but gives you a general idea). It also shows you your internal links.

Links to your site
Internal links

[jacktb]

I agree about having incoming links to a website's subpages. But the next relevant question is, where can you get them from?

There are only quite a few free directories that allow deep links. Other than Blog comments and Forum signatures, I can not think of other places to get deep links.

[HTMLBasicTutor]

Originally Posted by jacktb

Other than Blog comments and Forum signatures, I can not think of other places to get deep links.

If your current blog post goes "hot" it eventually becomes an internal page, right? = deep linking, eventually

[~CReed]

I can not think of other places to get deep links.

How about federal government agencies, government organizations, educational institutions, state agencies, professional associations, trade organizations, library collections, personal websites, wikipedia, language translators, professional writers, dmoz, yahoo directory, botw, goguides, skaffe, bellaonline, about.com, foreign universities, online trade publications, patent attorneys, online encyclopedias, language sites, trade publications, online magazines, newspapers, IPL.org, press releases. etc., etc., etc.

[karmadir]

Deep Linking is as much important as home page linking.

Unfortunately most Seo target 80% of their effort on home page while 20% on deep links.

If you give at least 40% of your effort on inner pages promotion, you can get lot of traffic as well as clients.

[nenodigital]

I am totally agree with the post. Inbound links to your inner pages are very important to provide strength to your website.

[michaelj72]

that's a really useful article, thanks. and it reinforces for me the importance of deep links - for traffic, usability and most importantly for helping to increase the overall link profile and the authority and trust of a website. it's also important that the important subpages link back to the homepage/or other 'hub pages' as well - keep that pagerank and Authority and Trust flowing.

i like directories, so here's some ways that i look for authoritative directories and in this case specificially directories with deep link options (paid, free and bidding directories)

i go to google and, say, search for:

web directory AND deep links
www bid directory (most but not all bid directories offer deep link options)
web directories AND deep linking
+www AND deep link directory

you get the idea....
then based on citation, google returns what it considers to be the most useful/authoritative results to those queries...

and i might also add this link/article below too as having some very useful info on link building and deep linking. like the author says : "Google will fill in the blanks based on authority and return a list of top domains that feature related searches based on the shingles (words) used in the query" as in search: web directory AND deep link

http://www.seodesignsolutions.com/bl...y-submissions/

[kbeus21]

It is a very good article. One point that I had not thought of is the fact that only having incoming links to your home page will look unnatural. Like jacktb said it is 10 times more difficult to gain a backlink for a sub page compared to gaining a link for a home page. It is possible though especially when article marketing or posting to your own blog. Anyway thanks snakeair this post gave me a lot to think about.

[webspider20]

thanks for the post. I can't believe I have been wasting my time and not deep linking.

[txshellie]

One great side effect of deep linking is that the the page from your website that shows up in the search results is going to be more relevant to your customer's search query. (They may actually say to themselves, "wow, that's exactly what I was looking for - I MUST buy it. They will naturally be wowed by your descriptive content, interesting photos and videos.)

If you have many products and/or categories on your website, most folks will not take the time to browse around for what they want from the index page.

They'll just hit "back" and go to the next search result in the hope that it will actually be the blue widget they were looking for.

So this post actually involves deep linking and the associated longer search string that folks will be using. Instead of just "widget" if you are using anchor text to an interior page that is "hot blue widget" then you'll probably do great in the SERPS and your conversion rate will also be high.

This will give you a higher return on your SEO efforts. Bigger ROI means more money in your pocket.

(Does that make sense? Hope I didn't go off thread.)

I've had great success with long tail anchor links directed at interior pages.

[dreamsoft]

indeed,deeplinks are very useful .it will help a lot in ranking .and this is very important "Avoiding Penalties. Well, this one’s more of an ‘I hope it does” than an actual rule, but it makes sense that if a site ONLY has backlinks coming into the homepage, it looks a bit unnatural." i agree

[Ace2110]

I have specific keywords targeted for virtually every page on my site. Although the home page needs to effectively pass PR to the inner pages, by building content on my site I hope I can eventually be seen as an authority.

Each wine club on my site has its own target keywords and page of my education section should eventually rank well for its topic.

[AmySueN]

Originally Posted by jacktb

I agree about having incoming links to a website's subpages. But the next relevant question is, where can you get them from?

There are only quite a few free directories that allow deep links. Other than Blog comments and Forum signatures, I can not think of other places to get deep links.

If you have good content that visitors find useful they'll link to it themselves.

[AmySueN]

Originally Posted by ~CReed

How about federal government agencies, government organizations, educational institutions, state agencies, professional associations, trade organizations, library collections, personal websites, wikipedia, language translators, professional writers, dmoz, yahoo directory, botw, goguides, skaffe, bellaonline, about.com, foreign universities, online trade publications, patent attorneys, online encyclopedias, language sites, trade publications, online magazines, newspapers, IPL.org, press releases. etc., etc., etc.

Aside from having fantastic content that everyone wants to link to ( ) how would one get links from some of these places? Like the feds and other big wigs?

Feeling like a teeny fish in the ocean...

[seo4hire]

I know some good .org and .edu sites that you can link to.. you just have to be patient enough in searching the web.

[~CReed]

Originally Posted by AmySueN

how would one get links from some of these places?

A number of these sites provide a method to suggest a resource or publish the contact information for the person responsible for maintaining a resource; it's usually at the bottom of the page.

Example:

ccsf.edu/Library/guides/chemistry.html

When contacting someone to suggest a resource, I always compose a personalized message, list my full contact information including snail mail address, phone number and fax, and send the message from the corresponding domain.

I've found that if you're able to list any other citations from credible resources that it can help quite a bit.

I used to feel like these sites and individuals were almost "unapproachable" so to speak, but over the years have become comforatble with contacting them. The worst that could happen is that I never receive a reply.

[nephthys]

If you promote both domain and deep link there is high chance that you get 2 position in top listing.One is for main domain and the other is for deep link.2 position on the same page helps a lot to attract your visitor.I believe mostly in deep linking to give extra benefit to your visitor and get a extra millage on SERP.