I have inkling about linking. I think itís going to get harder to collect quality links through off site optimization Ė you know, blog commenting, article posting, directory listings, paid links and other, um, not so organic ways of getting links.
My take on Caffeine is that the algorithm is being adjusted to further denigrate the sorts of links that we can easily acquire. And if thatís not a large part of Caffeine, I would be willing to wager some buckaroos that it will be in the next major algorithm change. Paid links came under fire in 2007 and they are under fire again along with all sorts of less than organic methods with this latest request from Google to report link spam
What to do? I know you donít want to hear it, but Content is King
Ė and if you build it they will come. And link to you. Really.
Googleís Matt Cutts recently posted a video on organic link building in response to a question Iím sure youíve read in a thread or two before:
"Organic link building Ö is one of the most difficult tasks for SEOs. Can you please list 5 effective ways of organic link building other than building great content?Ē
You might want to catch Mattís video answer on his five strategies
, which includes a innovative method for posting in forums.