Best approach for seo of an .asp site

PAPABEAR1126 · 04-05-2005, 03:42 PM

I have a lead on a client that has a large established dirt world business that wholesales novelty type products to amusement parks etc.
They have a large .asp based site they sell wholesale on that has a log in access area for their customers.
They want to increase their Internet market share in their given product areas.

Their site is sorely lacking any solid natural serps. for their field.
I really don't want to touch or deal with their existing .asp site so,
I was considering alternative approaches such as creating a static site that would ultimately led to the existing site, a new site that is fairly decent in size, good seo, research, etc. and large enough to try to avoid it appearing as a doorway site too bad anyway.

Anyone else have any other thoughts, ideas, approaches?

Thanks
Frank

SVB · 04-05-2005, 03:46 PM

Links links links links links.
It's all you need.

Johan007 · 04-06-2005, 03:41 AM

Quote:

Originally Posted by PAPABEAR1126

Anyone else have any other thoughts, ideas, approaches?

Yes - don’t bother your barking up the wrong tree.

1. Check the number of variables in the Query String are no more than 2 and dont contain a massive session id. A session id is some thing like...

Code:

id=4354h3543hh43543h534kh5hgh

...note it contains letters and numbers after the = and before any new variable starts after a & that maybe included.

This however is fine

Code:

page?id=32423

or this fine too...

Code:

page?id=32423&page=2

2. For MSN Search check that QueryString URL's are linked from a page with no QueryString eg: page.asp?ID=32 is linked from page.asp or sitemap.asp etc...

3. oh and most important inbound link as in the second post above.

Oh and you can trust me cos I am on the 2nd page of Google for "movies" out of 227,000,000 and number on in the UK Search. This site uses 100% natural ASP with no URL re-writing (apart from 1 small section).

PAPABEAR1126 · 04-06-2005, 06:50 AM

I trust you, you are one of very few I do trust. I hae followed some of your previous posts on alter query strings as you suggested.
My problem is the co. is huge, the website service they have now who is doing their website with over 2K products is unapproachable and besides, as I posted, I dont want to go near their .asp website as I don't want to get dragged into anything between the client and their website co. which will stay as is.
So doing anything with the existing site is out. I copied a url from a product page though just so you could see the query string from an actual product page.
http://www.theirsite.com/ws_itempage...ategory=widget

Because I can't do squat with the existing site, that is why I was looking at building a few seperate static sites. The company has such a broad product range they are looking at having me build a few static sites for each major area of their product base.
That is why I suggested I do a few sites, each site built to focus on a certain main product area, certain terms, different IP's, each site about 10 pages. But ultimately, they would lead to the same existing .asp site now where the customers log into their account and pruchase from the .asp site.
I cant think of any other way to approach it given I cant access the .asp site and dont want to anyway. I may be able to get the ear of the .asp team and try to get them to alter the query strings as you suggest but I cant bank on it, again, I don't want to deal with them.
That is why I am looking at this approach.
All that said, how does this approach sound? SEO/SEM a few smaller sites I build leading to the main catalog?
Thanks for the input.
Frank

Johan007 · 04-06-2005, 11:11 AM

That url looks ok. Can you PM the site I am not in the business of SEO. If you do decide to do what your doing your going to need alot of inbound links some how!

dejaone · 04-06-2005, 11:40 AM

try mod_rewrite for static URLs

PAPABEAR1126 · 04-06-2005, 12:06 PM

No offense to anyone and I trust you but I don't disclose url's without non-disclosure agreements in place, something I learned the hard way on more than one occasion and please, do not take that personally, I recommend that to anyone.
The client and I both want to leave the existing site alone, as I said before, they have a very diverse product line, so I want to build a few different sites with a few different IP's so I can cross link them with targeted terms to the targeted pages amoungst the each of the sites and that should work well for topic related linking that way. I alos have a VPS, virtual private server, I manage quite a few highly ranked sites now that do very well with serps. So, I was just going to go to those sites and add quality, topic related, targeted term, text links as inbound links to get the sites off the ground.
That should cover the intial quality IBL's. To start anyway, hey thats all I do to get my other sites going and it works very well. I dont even need to submit to engines anymore, just add good text term links on well ranked existing sites and I am reanked well in no time.

All the new sites Iwould make would have links then into the existing .asp site where they can sign up to become a customer. Once a customer they go to a log in and then log into the wholesale shopping area. The client does not want or allow the general public to see the wholesale pricing.
So I guess to get to the point what I am wondering is if I build these mini-sites for lack of a better term. I was wondering how large I have to make them so they are not looked at like doorway pages? 10 Pages with good content and relevant good enough? Or will I get nailed for doing it this way? It is a real help actually to both client and searcher so that is what counts right?

Thats my real question I guess. The number of pages for the mini sites.
All the rest should work fine.
Again, I am not really going to touch their existing site, but if I get access and a willing audience with their webmaster of their existing .asp site, then I will pitch the whole query string topic/mod rewrite topic.
For now I want to be able to go at them with the mini-sites approach.
I just wanted to know if the this approach is going to be seen as spamming by the engines? As I said, I am going to use good relevant and unique content on each mini-site, so I should be fine right?
Thanks
Frank

Johan007 · 04-07-2005, 02:06 AM

No offence taken.

I have a one site with a PR7. We wanted to launch lots of little related sites on separate URL’s however these little sites did not rank at all well even when they had thousand of inbound links from the main site. Because all the links had been from the same Class C ip range. What I am saying is that you method will still require many inbound links to your static pages. Can you get many links to these pages and will they come from a range of IP’s? Even if you can your linking to your products from only 1 link (be it a powerful link) and one link obviously has only one IP attached to it! This maybe enough but it may not be and to me it’s inefficient becuase of the 1 IP on your product and many IP's on your static page.

Work out how competitive your market is and if its only low/average I trust your idea will work.

What I would work on is getting inbound links to the main domain but if it has 1000's then there is no point and the only solution is to look at internal linking that you are being prevented from doing that.