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mmmm that list is a little old. For the purposes of update, here are some of the tools that we have found useful;
Web CEO
SEO4Firefox (from SEOBook) - magic for seeing what your competitors are up to.
Opensite explorer - great for checking the best places to scrounge links
SEO Toolkit (From SEO MOZ) - all round SEO goodness
bthomson's pagerank checker (because you can list up to 100 pages)
Directory Critic (for relevant article and directory search)
And of course;
Google Keyword Tools (even though the results have been unreliable at best)
Yahoo search (for backlink checking)
We also have our own collection of search engines we built using Google Custom Search.
Anyone else got any Gems?
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