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Quote:
The meaning behind search queries can shift over time, with some results being more relevant at different times of the year, and others becoming meaningful seemingly out of nowhere.
Search for “Independence Day,” around July 4th and chances are you want to learn about the holday in the United States. Do the same search around August 15th, and you may be more likely to want to learn about the holiday in India. The same search back on July 3, 1996 might have been about the Will Smith movie of the same name.
An earthquake in one part of the world might quickly trigger many searches for more information around the globe.
Search engines tend to be oblivious to those types of changes, or at least they used to be. We’re seeing more “news” items making their way into Web search results pages for topics that are timely and reported upon in the media.
A Microsoft patent application describes how...
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Does Bing Time Shift Search Results?
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