Quote:
Originally Posted by robmac
no shortening service helps PR, they are okay to mask profile indexing for RSS submissions but thats it. oh and twitter 
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Robmac nailed it pretty well. Disregard tinyurl, acquire a variety of backlinks from different sources. F.e. Blog commenting, directory/article/RSS submissions, forum profiles, Press Releases etc. Lots of them (f.e. Blog commenting) don't eat up much of your time (especially when streamlined with tools like scrapebox) and that way you'll get more backlinks helping your rankings instead of relying on URL shortening services.