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  #1  
Old 01-12-2011, 04:30 PM
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HTMLBasicTutor HTMLBasicTutor is offline
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Search & The Slow Season: Your Brandís Big Opportunity

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Now that the holidays are over, many search marketers want to put their feet up and enjoy the down time. But does search ever have a lull? Not really Ė it is always on. However, the slow season offers search marketers a great branding and growth opportunity.

The Opportunity For Brand Marketers

Whether your slow season occurs after the holiday rush or during the first week of August, it can be the perfect time to focus your efforts on creating brand awareness. Because many marketers turn off their campaigns during this time, the competition can be greatly reduced. As a result, your brand could have increased visibility in the search results, which could lead to new business at a lower cost.
Search & The Slow Season: Your Brandís Big Opportunity

Search engine optimization is an ongoing process. Why don't people keep up with this during their slow time (when they have plenty of time to do it right)? They seem to rush just before their high season to try and improve their search engine rankings.
 
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Old 01-14-2011, 04:43 PM
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J from Michigan J from Michigan is offline
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I swear, if I didn't know better... I'd think this was directed specifically to me!

January and Feb are my dead months. In past years we would close out the year, and basically hybernate thru the winter.

But this year I have a whole new outlook on things. I'm actually spending this time working (at my desk.)
 
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Old 01-16-2011, 01:36 AM
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That is great! What you do now will pay off later. Glad it inspired someone!
 
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Old 01-16-2011, 04:32 AM
Romantic18 Romantic18 is offline
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@HTMLBasicTutor excellent share bro, didn't really thought about doing this ever. But from now on, will keep in mind
 
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