I have had great success linking out to reliable and authoritative sites from my articles. This is how I basically built my incoming links and
PR before all the social networking/bookmarking stuff came into play.
Quote:
We all want our sites to be popular, the hub of your chosen niche. You do this by providing valuable information that people want to link to.
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Are You Linking Out? You Should Be
Providing valuable information has a snowball effect. Good valuable content and information = getting talked about on and off line = incoming links from all kinds of people