Florida Update and Jill Whalen

[dilipsam]

Hello all,

I feel that it's high time people like Jill Whalen made the noble exit or maintain a low profile in the hereafter OR let them call themselves good SE copywriters, at least and not SEOs please.

I have heard this before: SEO is an art and science: She might have the art of writing but has she got the techie stuff? No, I don't think so she has. Now, we have proof that scientific knowledge will play an important role in the SEO stuff.

Visit http://www.google.com/webmasters/guidelines.html and Google states this: "Check for broken links and correct HTML. "

Correct HTML, eh? Perhaps the first automated search engine to stress on this issue. I guess if you took a look at her clients' websites you'll all realize that they don't conform to W3C standards.

Ok here's what I have to say about the some strategies for the Florida Update. All the information found below is a combination of research done over the web. This was already posted at http://www.webproworld.com/viewtopic.php?t=9330

The Strategy:
Visit http://www.google.com/webmasters/guidelines.html and you'll get the notion that Google has somewhat become a stricter version of AltaVista. I guess this is probably the first search engine to acknowledge key issues and emphasize clean HTML. Which search engine did this before? I guess none. Only good and genuine SEOs emphasize clean HTML while the remaining looked only at good SEO copywriters.

Let's say you have book review site. Now Google also looks for keyword variations. For example, the keyword review can be written as criticism, the keyword can be stemmed or truncated and spread throughout the page as Google now understands Applied Semantics. This is one way of increasing the keyword density. What I mean here is maintain 3% to 5% for the keyword 'review' and reserve the other variations for another 5%.

What do you say folks? I think the name Jill Whalen sounds unfamiliar to you now?

Regards,
Dilip Samuel

[John Scott]

I feel that it's high time people like Jill Whalen made the noble exit or maintain a low profile in the hereafter OR let them call themselves good SE copywriters, at least and not SEOs please.

I must agree. It's not anything about her personally, but she is an embarrassment to the SEO industry in that her ineffectiveness colors the whole SEO industry in a color of ineffectiveness.

[I, Brian]

The trouble is that SEO copyrighting in general is being mistaken for professional SEO - for which copyrighting is but *one* part of the general process.

There's another thread about SEOConsultants.com - they are effectively a directory of self-styled content SEOs who are so vehemently against professional SEO that they will not list member sites if they use Adsense (because professional SEOs might have an advert on the site).

At the end of the day, the SEO industry is actually composed of two industries - content SEOs and professional (link building) SEOs.

Until the copywriters accept the distinction between mere copywriting and link building, then they mislead not just themselves and the industry, but consumers as well. In that regards, they commit the worst of mistake of business ethics.

[John Scott]

Until the copywriters accept the distinction between mere copywriting and link building, then they mislead not just themselves and the industry, but consumers as well.

Very well said, Brian.

[I, Brian]

That's the irony of it all - the supposed ethical stance of copywriting only.