How significant is Alexa rank?

[Jim Gillum]

Originally Posted by RashmiP

What are the techniques to improve alexa rank of a site? What I observe is while my visits are down, alexa rank also goes down. Is it connected?

The answer to that question is already in this thread.....read the thread ...before.... posting....

Originally Posted by vinith98

Alexa rank can be easily manipulated and is not an accurate indicator to a site's popularity. I have seen a number of people offering Alexa rank decreasing jobs on various forums. However the one place I feel it could be used is while selling a website, a low alexa rank could increase your website's worth.

Only to someone who does not understand the way the ranking works...)

[Turkey Property]

Originally Posted by autoauditmaster

For example, if your web page is placed #8,001, that is expected to mean that out of 100,000,000 sites, yours locations 8,001st in regards to getting web visitors.

One problem with this statistic is that Alexa doesn't rank 100m websites it ranks 30m, and last figure I saw for the total number of websites out there was 350m.
Add to that mix the fact that it is limited to information gathered through Alexa toolbar users, and then further add that it is only available in English, and I don't think it can be claimed to be representative of the web as a whole.

That then puts into perspective your example figure of a site ranked 8,001st, i.e. it is 8,001st out of less than 9% of all websites, as measured by those who have the toolbar (and are those people typical of everyone?).
The true traffic rank of that site could be 8.000.001st for all we know.

[c5c1lia]

I don't know why you worry about the Alexa ranking. Because, it does not give any benefits for your website except to show a number i.e. a rank for your website. However, keep working on your website by create a quality and original content which is relevant to your website's category and it is obviously worth doing (Google loves the original and quality content).

If you can receive more number of visitors and pageviews to your website then automatically the result will be affected on Alexa ranking (you can observe the growth and betterment in your website ranking).

[patco]

I don't think that you should work on your Alexa ranking. You should build backlinks to get great SERP for your keywords... Meanwhile you will increase your Alexa ranking

[RankedZillaSEO]

Alexa is good to for basic trends and insights. I also use compete.com and google ad planner and see how the data compares.

[indusharma]

Alexa rank tells the website quality and it's perfomance in search engine.

[Turkey Property]

Originally Posted by indusharma

Alexa rank tells the website quality

Does it?? Please explain exactly what Alexa tells you about the quality of a website.

[Ord Allenbea]

It tells nothing about the performance of a site. It gives stats based only on their toolbar users. Alexa has no access to a sites stats and thus has no idea what visitors they get.

Originally Posted by tessori

Hi,

Yes definitely it tells about the exact website performance on the Internet where your website stand.

[seenBEST]

Alexa is mostly just a traffic indicator. It's a good way to evaluate overall visibility but I wouldn't use it for much else.

[Ord Allenbea]

No it is useless as far as a traffic indicator because it can only count the toolbar users and not real traffic to your site. Alexa does have it's uses but a traffic indicator is not one of them.

Most sites ranked by Alexa has anywhere from 3 - 5 times the actual traffic Alexa says it does.

Originally Posted by seenBEST

Alexa is mostly just a traffic indicator. It's a good way to evaluate overall visibility but I wouldn't use it for much else.

[chetankm]

Alexa rank show your position in web. How your website performing and how many visitors you have. Good alexa rank mean good earning.

[Ord Allenbea]

Care to share with us how Alexa tells what your traffic is and how your website performance is ??

Alexa has no way to tell what your website performance is or what kind of traffic you have. No 3rd party site is able to tell your traffic unless they have actual access to your servers raw access logs.

Alexa measures traffic for toolbar users and nothing more. They keywords they show are for toolbar users that use the Alexa search. Alexa has always been useless and always will be as far as traffic of a website.

With that said you can look at the keywords they display and you can optimize your website for some of those keywords. You can look at your traffic rank "according to alexa" for other countries and see if you need to optimize for those countries.

Course you can do the same exact thing with AWSTATS in your hosting control panel if your host uses AWSTATS. The big difference is your AWSTATS have access to your server where Alexa does not.

If you are basing your website performance on what Alexa says then no wonder your competition is kicking your ***.

Originally Posted by chetankm

Alexa rank show your position in web. How your website performing and how many visitors you have. Good alexa rank mean good earning.

[jwmann2]

Originally Posted by OCCS

I don't care about alexa I just put some fresh article and build some links on my site.

That's the way it should be. Add fresh and original content, ignore what every else is doing and just do you. The profits, the rankings and the readers will all come eventually.

[mangomedia]

of course ,Alexa some thing different with Google page rank,in Google increases page rank mean it is best websites , Alexa page rank decrease method.

[Webfu]

Alexa is an awesome free tool for several other reasons besides site traffic. Their stats allow you to see your competitors top 10 keywords for free! The Alexa back link checker is a nice tool as well. You can usually view a different set of links there that you wouldn't see using other back link checking tools.

[Ord Allenbea]

That is not your competitors keywords, that is the keywords that "alexa toolbar users" search for using the alexa search.

Originally Posted by Webfu

Alexa is an awesome free tool for several other reasons besides site traffic. Their stats allow you to see your competitors top 10 keywords for free! The Alexa back link checker is a nice tool as well. You can usually view a different set of links there that you wouldn't see using other back link checking tools.

[dhost]

Results shown by Alexa rank is not that accurate. it just show that whether your site traffic has increased or decreased. And if alexa high than previous then believe that your daily visits has been less and by getting more traffic to the site, you can improve the alexa rank.


BY :_ [removed]

[Ord Allenbea]

Alexa can not track your site traffic, impossible! They have no access to your server no more than compete or the rest of those 3rd party stat sites.

Originally Posted by dhost

Results shown by Alexa rank is not that accurate. it just show that whether your site traffic has increased or decreased. And if alexa high than previous then believe that your daily visits has been less and by getting more traffic to the site, you can improve the alexa rank.


BY :_

[Turkey Property]

Originally Posted by shophia

advertisers look the actual marketing possibility of your Web site. The best your Alexa rank, the higher they may be prepared to proposal to purchase advertising space on your site.

I've heard this said elsewhere, and if it is true there must be some poorly informed advertisers out there.

[snakeair]

Originally Posted by Turkey Property

I've heard this said elsewhere, and if it is true there must be some poorly informed advertisers out there.

I get interested advertisers asking for more up-to-date analynics data all the time. They don't really check my alexa ranking but it's still under 150,000 which means nothing to me anyway's.

I think this is a myth that still floating around online.