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Old 01-02-2012, 07:13 PM
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Tiggerito Tiggerito is offline
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Throw Out Your Rich Snippets (V7N SEO Tip of the Day)

Originally Posted by mjtaylor View Post
The Trend Toward Schema And Away From Rich Snippets
This seems a little confused.

Schema defines structures using a form of semantic mark-up called Microdata. Microdata is part of the HTML5 spec but Google seems to be supporting it on all doc types.

Rich Snippets are extra features added to Google's search results. Images, ratings, prices etc.

The Rich Snippet system reads semantic mark-up like those defined by Schema to determine what are the extra features to display.

I'd say one of the main reasons to add semantic mark-up at the moment is to get those Rich Snippets.

So the trend towards Schema is actually a trend towards Rich Snippets.

Here's Google's docs on the semantic mark-up they support in Rich Snippets:


And here's their tool to test them:


The schema types that are regularly causing rich snippets at the moment are breadcrumbs and reviews. (In Australia anyhow)

If there is a trend it would be away from the other forms of semantic mark-up such as RDFa and microformats.
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Old 01-03-2012, 03:14 AM
snakeair snakeair is offline
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I moved your post from the SEO tip of the day to it's own thread to discuss further. Here is MJ's post for other folks to read first.

Originally Posted by mjtaylor View Post
The Trend Toward Schema And Away From Rich Snippets

This past year Google and Bing (which includes Yahoo results, of course) announced they would support Schema mark up, which – in a nutshell – creates a standardized format to communicate details about your website to the major 3 search engines. This standardization means one mark up for all search engines, and may well make Rich Snippets a thing of the past. If you haven't already started adding structured mark up to your site, Schema seems the way to go. Google does say that it will continue to support Rich Snippets.

Google has listed a few of the more popular types:

Some resources for using Schema:

Happy Schem(a)ing, Happy New Year!
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