Originally Posted by searchbliss
You feel like a "slave" because you're putting too much into getting and keeping backlinks. It's a big
waste of time. Create content worth linking to, and people will link to it. Some may disagree, or want the "quick fix", but in my
experience, the organic backlinks my main site has acquired over the past 12 years have done far more in generating actual traffic
from "interested" visitors.
I am certainly not going to disagree with you, but I think this needs to put into perspective. Your site is 12 years old, which puts it into a different position from many others. For example my site is less than 1 year old and it is there to help me sell houses.
I can't afford to wait for years for organic backlinks, I need to sell to keep my job and that is the reality faced by many.
Prior to my launching my new main site last May, I had two other sites that I had inherited, both were started in 2007.
No off-page SEO had been done on either of them and they weren't in the top 50 for any of the keywords they were aimed at.
They had no natural backlinks because few people ever found them, and even if they had, they did not offer anything of service or benefit to anyone to merit mentioning in this way. I couldn't do anything with them because they were registered to an outside webmaster who wouldn't do anything without money changing hands, and who spoke little English. So I ditched him and the sites and started over.
By spending time link building I have page 1 SERP for 19 targeted keywords and this wouldn't have happened in the same timescale if I hadn't made it happen. I know this because of the experience of the previous sites. Most of my content is property adverts ( I do have various information pages but although they are uniquely written, the same information is easily available elsewhere) and these were kept to the same format, it is not an authority on anything and to be honest there is no real reason for any authoritive sites to link to it naturally. People only visit if they are interested in property in my location, and mostly they just browse the listings.
Not all sites are the same, they offer different things to different people and often it isn't something that is of benefit to the community, it is purely commercial. People want to sell, and people want to buy. To be competitive means getting a good SERP position quickly and maintaining it, and in the present system that is (rightly or wrongly) achievable through link building. I don't feel a slave to it, it is just part of my job.
As I said at the start, I am not disagreeing with you, just trying to put forward a point of view to explain why myself and others do go for the (relatively) quick fix.