Originally Posted by Huff
I am looking fo some advice.
is it a good idea for SEO purposes, to use a prime keyword or phrase and the location you wish to trade in as the url of a website, rather than the trading name.
A car rental company trading in New York say, has researched that the strongest keyword phrase in their industry is 'car rental' would this company benifit significantly in searches from having a URL of 'carrentalnewyork' or would it not make much difference and might just as well use the company name as the url, say 'xyzcarrental', and rely on site content to be picked up by the search engines for people searching for this type of service in New York.
Many thanks for any opinions
WebOut has the point and I agree with him on the branded URL and the keyword enriched URL.
Additionally, if you want to target your website or service only in new york, try targeting keywords that are state specific or location specific (especially if you decided to use a branded URL)
Example, if you have the keyword 'car rental' .. then you might add new york on the keyword making it "car rental in new york, new york car rental, car rentals in new york" etc.
The keyword "car rental" may be the strongest or most used keywords but not only in New York. There are many other New York-specific keywords that you can use where you can target effectively your website to only NEW YORK users or service seekers.
The same goes if you use a keyword enriched URL. But, if you use it, there is quite a small probability (but not ALWAYS) that your website may become or look too spammy as you have a keyword enriched URL, then your contents having your keywords too (more like keyword stuffing especially when you do not control or distribute your keywords wisely)
On your content, try to vary keywords also that are related and close to your main keyword, making sure that you target the right landing page/s for every keyword/s as well.