Originally Posted by snakeair
Usually people submit a press release when they launch a new business or a major change within there company. People don't submit a few press release's every week like clock work.
I have used Vocus to get a special deal for 12 PRs for $1,200.00 (each PR
is a PRWeb National Plan w/$800.00 value) per year. However, they all must be used within the year. According to the consultant at Vocus, it is best to target a few keywords and mention them in all 12 PR
's. Every third PR
rotate the highlighted Keyword. Highlighted keyword is the one we place in the title/URL/Most important link/Social mentions.
ideas we create and we need 12 a year...
Celebrating 192 years in business (1-infinite)
Cool Company Web Site Update
Employee of the month
And the list goes on...
I create something that is news worthy content. For example I know I have a PR
due by the end of the month. All month long I think of creative ideas: Maybe ill build a "guest blog page" on my SEO site so that I can get other SEOs to create content on my site... This would make a great PR
, and it did. The SEO site I have been working on now ranks #1 in google for "seo guest blog" and we built a video just for this PR
to attach to it and to our site which now ranks #1 for the same search phrase. Our results are outranking myblogguest (they are doing PPC for this term) and other great SEO videos on guest blogging.
Here are the results of this one creative PR
: Higher rankings for all major terms, more traffic, links from various relative news sites, free SEO content for our blog, and fame