Keywords to image

[Rekha]

Hello Friends,

Can we give keywords to images we posting in blogs?? Will that be useful to improve the site performance?

Thanks,
Rekha

[GMF]

You mean the alt tag? It's a good idea to use it. Just write a short descriptive text for the picture.

[MJ Tamondong]

Yes you can. Aside from adding an alt tag attirbute to the image, the first step you can do in well optimizing your images for your keywords is during saving the image.

When you try to save your image on your computer, make sure that you will name the image according to what it is, or using a certain keyword you want for that image. It will then retain its image file name when you upload the image and it will serve as the keywords for that image - where putting the alt attribute or a short description of your image will come next.

Regards,
MJ T.

[piper01]

When I am going to post, I inserting alt tag, title tag, change file name to keyword and some times insert link image to our website/blog.

[micoblanco]

Originally Posted by Rekha

Hello Friends,

Can we give keywords to images we posting in blogs?? Will that be useful to improve the site performance?

Thanks,
Rekha

Hi Rekha,

Here's my short answer.

Yes, you can associate your blog's images with your keywords. The simplest way is to add alt attribute to your images and making their filenames keyword rich but not spammy.

And here's my long answer.

Introduction:

Most search engines are text-based. Meaning, they can't really see what the image is, what's its color, or what it looks like. When spiders (these are the programs they use to crawl and index billions of web pages all throughout the Internet) read web pages and bump into an image, the spider sees it as a blank space. However, search engines are still very much capable of providing us appropriate and accurate images based on our query by using some "clues" within our websites. Image Seach can provide us significant amount of traffic. That being said, you can use the following tips to optimize your website's images:

Keyword Rich Alt Attribute and Filename HELP a lot

"Provide alt attribute and keyword rich filenames to optimize your images."

This is probably the most common answer you'll encounter whenever people talks about image optimization -- and it's true and effective if done correctly. By doing this, you're like providing search engines clues about your site's images.

For example, you have a car related website and you have a specific page dedicated for Mazda 3 with a couple of images on it. You may want avoid using these types of alt attribute:

<img src="/images/car01.png" alt="car01">

because it's too generic and doesn't really give any information about the image

<img src="/images/mazda3.png" alt="mazda3, mazda 3, mazda 3 cars, mazda three">

because it's SPAMMY

Instead, use these:

<img src="/images/mazda-3-sp23-sedan-red.png" alt="Red Mazda3 SP23 Sedan">
<img src="/images/white-mazda-3-bk-sp23-hatchback.png" alt="White 2008–2009 model of Mazda 3 BK SP23 Hatchback">

Provide Textual Clues

These are the texts or the content of a web page that surrounds an image. The most common textual clue is an image "caption". By providing an image a caption, search engine can easily determine what the image is.

Appropriate Image Format and Quality = Positive UX + tiny Ranking Bonus

Google announced last April 2010 that they're going to include site speed as a ranking signal. By properly formatting and and compressing your images (reducing image depth, saving it to an appropriate format, etc.) can save a decent amount of bytes of data, making your site loads faster and improve the user experience on your site.

Sharing is FUN -- and beneficial

We are now living on a different age wherein sharing is a powerful, influential, and beneficial tool for online businesses. This can be done through social media websites. Nowadays, there a lot of them. We have Facebook and Twitter leading the way. We can use them to reach and interact with our audience.

And to some extent, photo sharing websites can be classified as one of social media sites. The most popular probably would be Flickr and Picasa. By sharing your photos on these websites, aside from the traffic it can provide you, it can also be a valuable source of backlinks that might help your image rank on Image Search.


Hope this helps. Cheers!

[patco]

Yes, it is strongly recommended to do this. Give a description (in about 2-5 words and place the keyword you want to rank for!) that is RELATED to the picture. This will help you in your keyword density

[florra82]

Yes, putting the right descriptive text as alt attribute in image tags is highly recommended and should not be omitted. You can skip this in case of tiny icons etc.

[SEOnomics]

Just don't overdo it. It's not like straining to come up with tags for a forum post or something. Just list the relevant keywords and move on.

[Noahqw]

Yes, you can give them in the alt tags. In fact, Google encourages this since their image search technology is some what undeveloped and needs some help identifying an image. So the more you can be descriptive the better.

[GeraldNitram]

micoblanco already said what there is to say about adding keywords to your images. There's one thing that I want to ask about here. Since we already know that it helps if you have good file names and good alternate text for the images on your site, what about the text that surrounds the image. Would they matter? I mean, what if you put a phrase there that would define the image within the content?

[snakeair]

I was just looking at this blog post and remembered this thread. It's very informative for sure.

http://www.seo.com/blog/image-seo-ranking-tips/

[Deepikawalecha]

if you are thinking that it will help in ranking of website by adding keyword to images then you are absolutely right it help in top ranking in SERP

[andrew1]

Inorder to take benefits from image also than we have to do image optimization just what micoblanca suggested is best way to do.

Anyway thanks a lot friends for sharing your knowledge concern to this.

[janeadams770]

Alt Tags is quiet like a Boost to your site with a side up of Images under. Image Search is also a Reliable way to generate Traffic. So, do add images with Proper and Relativity Keywords.

[onlineedublog]

alt tag is as important as your keywords which must be put carefully so your images also rank good in image search ..!

[born_star16]

Image optimization is very important these days. If you will search something in Google, it also shows images for that keyword. So your site can be at the top through images also.

[mangomedia]

that is called image tag optimizations that's one of important technique in seo .