Link Strategy : Press Releases

John Scott · 05-11-2006, 07:50 AM

gfriedm1 · 05-11-2006, 08:18 AM

Quote:

Press releases really can be useful for linkage and for raw traffic. I’ve had my press releases make it onto both Google News and Yahoo News, and those can drive quite a bit of traffic, especially if the releases are optimized for a few relevant keywords.

how do you optimize a press release for keywords? and what media outlets are you using? PRweb, or one of those sites?

John Scott · 05-11-2006, 08:33 AM

PRweb does fine.

Include keywords in the title that people do news searches for.

Cristian Mezei · 05-13-2006, 07:47 AM

I recently noticed this guy bragging in DP about his press release beeing no.1 on Prweb.

His release was on the first page, (and still is as far as i know) with about 20.000 pageviews.

First of all, all the hits were coming because he submitted so many news to all the other small news website, to the press release on PRweb, and not writing the article itself.

Notice that now 20.000 people clicked his article in just a few days.

I myself own two Public release and Internet Public relations websites, and i have to say that writing a good keyword rich press release and putting it for distribution in the major distribution channels like Prweb or Prnewswire or Juniper or others, can not only bring the media's attention, to republish your press release, but can also help in your SEO.

Major public relations websites have a Pagerank or above 8 , or even 9. Your page with rank very very good, if you write the article in a smart way, and if you name it accordingly.

DarrenC · 05-13-2006, 08:35 AM

Press releases can be a good way of gaining more links but I prefer to write an informative article, and submit it and from my experience, gains more backlinks and can bring in more traffic to your website over time.

I've had more press attention from articles than I have from a press release.

Cristian Mezei · 05-13-2006, 08:41 AM

Quote:

Originally Posted by DarrenC

Press releases can be a good way of gaining more links but I prefer to write an informative article, and submit it and from my experience, gains more backlinks and can bring in more traffic to your website over time.

I've had more press attention from articles than I have from a press release.

Be sure that CNN website publishers do not watch submitgreatarticles.com or youronlinearticles.com for press to republish.

They go to the Press release channels that matter.

DarrenC · 05-13-2006, 08:57 AM

Well I didn't mean article websites

I had an article picked up by a UK national newspaper, they found it by simply visiting Google and finding the article. This newspaper has a distribution of 1million all over the UK. It cost me nothing and brought thousands of new visitors to my travel blog.

The only way your going to get a story picked up on the likes of PRweb.com by the likes of CNN is if you pay big money to get on the first page or have a very unique story to tell.

Yes these sites are good at getting links, but unless you have the $$$ or have a very unique story you have no chance of getting featured on CNN.

Cristian Mezei · 05-13-2006, 09:00 AM

Quote:

Originally Posted by DarrenC

Yes these sites are good at getting links, but unless you have the $$$ or have a very unique story you have no chance of getting featured on CNN.

CNN was just an example. There are 1000 other sources, just as good.

And the $$$ you mention is really not so much, if we are talking about a premium press release on the best PR on the web website, PrNewsWire.

The story has to be fresh and interesting though, as you say

Duilen · 05-15-2006, 04:48 PM

Quote:

Originally Posted by Expertu

CNN was just an example. There are 1000 other sources, just as good.

And the $$$ you mention is really not so much, if we are talking about a premium press release on the best PR on the web website, PrNewsWire.

The story has to be fresh and interesting though, as you say

If $200 isn't much then go for it. That should be cost efficient with a well written PR. If your budget is $200 then I would like a little more diversity.

DarrenC · 05-15-2006, 04:52 PM

What your forgetting are small businesses - not all of the people out there are managing large organisations, with large marketing budgets - $200 to you might be nothing, but to many it's a weekly wage.

I've found in my own experience that reporters would much prefer a unique article about an interesting topic then aboring and predictable press release - theres no doubt PR's are good for links, but for raising the profile of a business I'd forget PR's unless your prepared to pay a fortune for it to be hopefully seen.

Look at the guy who did millionpixel thingy - it cost him £1,000 straight away to market his business idea - luckily he was unique and made a killing out of this £1,000 but for many it doesn't work out like that.

Cristian Mezei · 05-15-2006, 05:13 PM

Quote:

Originally Posted by DarrenC

$200 to you might be nothing, but to many it's a weekly wage.

I didn't said 200 $ is not nothing to me. I own a small business indeed, but i don't blast myself with coffens full of gold

But even mentioning small businesses, the 200 $ fee shouldn't be such a load on the funds.

In western countries, and not 3rd world countries, for small/medium businesses, 200 $ should be acceptable, IMHO.

**T0d** · 05-17-2006, 12:13 AM

Quote:

Originally Posted by Expertu

I didn't said 200 $ is not nothing to me. I own a small business indeed, but i don't blast myself with coffens full of gold

But even mentioning small businesses, the 200 $ fee shouldn't be such a load on the funds.

In western countries, and not 3rd world countries, for small/medium businesses, 200 $ should be acceptable, IMHO.

I agree, $200 should fit within all small businesses advertising budgets. Remember if you write a good PR you WILL earn your money back!

charlesgan · 05-17-2006, 07:44 AM

Quote:

Originally Posted by JohnScott

Link Strategy : Press Releases

hi JohnScott.

can teach me how to get traffic to my website?

i been doing:
1. search engine submission failed on MSN and google. only yahoo keep increasing.

2. link exchanged. joined 3 of them. been doing it since 2 weeks ago, everydays exchange link. not increase in any traffic or PR yet.

3. banner advertise on my country auction center that have 20mil page view per mth. not driving traffic at all. I also have more than 10 paid ads on it with links to my website. not helping. been doing this for 1 mth +

4. posted my site into guessbook. .com, .org, .net, forum, directories.
not helping as well.

I just getting low low traffic to my site. Any other ways that I can use to increase traffic???

ewc21 · 05-17-2006, 08:47 PM

Why don't you continue developing content with targeted keywords in mind on every page. Interesting topics will get people talk about your site, link to those interesting pages and there you have targeted traffic.

* Link exchange is quite risky unless you know who you're dealing with and know what you're doing.

* Maybe that 20million traffic claim is a fluke. It's sad to hear your advertising efforts are not paying off. Is your advertising copy poorly written that it does not generate leads?

* Guestbooks are filled with spam message sometimes.

I think you have made some good coverage on the things that need to be done.

So I guess it boils down to quality, interesting and at times, controversial content that attracts people. We have to compete with thousands if not millions of sites and people have very short attention span that if you fail to capture their attention, they quickly leave your site.

I know people has to see your site first before they can appreciate or hate it. And generating traffic is the first step.

While directories and other link referals help generate traffic, developing quality content enables search engines display your site in SERPs for an appropriate search query. Good quality content can also be sent through to press releases.

In short, continue what you are doing and continue to develop quality content.

digiweb · 05-17-2006, 09:47 PM

Quote:

Originally Posted by Expertu

In western countries, and not 3rd world countries, for small/medium businesses, 200 $ should be acceptable, IMHO.

I've heard that the price of an ounce of gold keeps up with the cost of a good suit.

I live in New Hampshire, US

I don't know what a good suit cost, though I did look on the web for a few clicks.

A good meal without drinks is about $20.

A 2 bedroom apt is about $1,000 month

A 3 bedroom colonial is $300,000-$400,000

What's the cost of living where you live, and where do you live?

Cristian Mezei · 05-18-2006, 10:48 AM

You are an individual. I mentioned small/medium business.

HOWEVER, in your sig i see : Simple web sites from $299.

So go build a simple website and pay for your PR release.

gfriedm1 · 05-18-2006, 10:52 AM

Quote:

Originally Posted by Expertu

So go build a simple website and pay for your PR release.

haha...

i do agree, while 200 is not to expensive (i do work for a small company) i first look for alternative free methods of advertising.

Cristian Mezei · 05-18-2006, 01:17 PM

If you are a medium business, you have to go beyond the free alternatives.

Each advertising method, has it's purpose.

GuyFromChicago · 05-18-2006, 02:31 PM

Take it for what's worth... MC mentioned awhile back that PRweb press releases won't pass any direct PR love.

Quote:

And I doubt Rand was expecting any direct PageRank impact from Avatarâ€™s prweb.com press release.

Thead here which links back to the MC post.

John Scott · 05-18-2006, 02:52 PM

http://msnbc.msn.com/id/10415455/site/newsweek/

That's horrible article. Makes Rand look like a forum spammer.

Quote:

Fishkin built a new, easy-to-use Web store at a new address, shoe-store.net, and rewrote the shoe descriptions so that they were clearly visible to the Web's major search engines, which scour the Internet and index its content. Since the search engines measure links as an indication of popularity, Fishkin also peppered online bulletin boards and shoe-enthusiast Web sites with links to his client's site.