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This is the problem of many people who venture into SEO and SEM in general. They sometimes lack patience in doing things that they always look for the quick traffic, sure fire money, etc.
My advise to webexpertz is to tell his boss how SEO really works, that SEO is not rocket science and depends on rule books. There is no sure method in an industry that evolves every now and then. You need to test, refine, test, refine which means you have to engage in trial and error at one point or another.
We can't make guaranteed results here.
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