What Is Search Engine Ranking Authority?

[HTMLBasicTutor]

Ever wondered what search engine ranking authority is?

...Authority is a term that has been around as long as I can remember, probably longer than the term search engine optimization itself. That is because classic SEO divides itself into four quadrants based on on-site vs. off-site and relevance vs. authority....

Continued: What Is Search Engine Ranking Authority?

[Dirky47]

Highlights:

"Relevance refers to how well a documents match a search query. Authority is ranking strength"

We must be careful in looking authority site and at the same time relevant site also to build links on.

"Links continue to transmit authority. The more links the better. Links from trusted sites or sites with lots of their own external links pass more authority than links from pages and sites with fewer off-site links. This continues to be a dominant ranking signal and it is not about to change.

What is changing is how search engines evaluate links. You don't know which links pass authority or which links the search engines ignore. You cannot know how much authority a link passes. All we can do is make generalizations based on experience and what the search engines tell us"

[rankwatch]

Search Engine Ranking Authority refers to relevancy. Search engines give authority to the site which has relevant keywords and content to search query.
Relevancy and authority are helpful to boost a site rank

[snakeair]

Originally Posted by rankwatch.com

Search Engine Ranking Authority refers to relevancy. Search engines give authority to the site which has relevant keywords and content to search query.
Relevancy and authority are helpful to boost a site rank

Any feedback on the blog post? It sure sounds like you didn't read it at all.