In my opinion, the Alexa ranking is virtually useless.
Why do I say so?
1. 80% of internet users have no idea what Alexa is anyway.
2. It provides no benefits except as a feel-good factor by seeing your website rank better when it updates itself (hopefully)
3. It is easily manipulated.
Try this quick-fire method of gaining Alexa rank.
Just go to
www.alexa.com everyday and type in your website name in the Traffic Search section. Then click on the link to your website. Do this daily, and everytime Alexa updates itself you should see yourself jump by about 100,000 websites.
And that's the reason why Alexa can't be trusted for anything besides wishful thinking and a just-want-to-know attitude towards seeing your rank.
I suggest building up on your content and perhaps using some SEO methods.
Forget Alexa. Period.
