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Originally Posted by verna
Oh is that so...friends referred me to install it..  Well, for you how accurate alexa traffic would be...just in your thinking?
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Email Delivery Diagnostics to improve email delivery
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It's not accurate. I'm really trying to rack my brain on a good analogy, but I can't come up with a witty one right now. But basically it's like Nielson ratings.
A visitor isn't counted unless they have that toolbar installed. So, the majority of internet users do NOT have that toolbar installed. Therefore, it's only a sample of visitors that come to your site.
Every stat you get from Alexa should be taken with a grain of salt. It can be a gauge of improvement in your sites popularity, but not an accurate representation of actual visitors. If you want that, then use Awstats or some other stat counter that comes with your hosting account. Also, there are plenty of free ones out there, such as Google Analytics.