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Old 03-20-2013, 02:12 PM
Briii Briii is offline
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Can I switch domain names / business names without destroying my SEO?

I have been wanting to change my domain name and business name for several months now. It's currently MutinousCreations.com. I was a stupid kid when I came up with the name a few years ago and launched the website. I never expected my business to be successful. Well here I am making enough money to live off my business, but wanting desperately to change the name.

The problem is that it is long, hard to remember and hard to spell. This all makes it hard to understand our brand and mission. It's unprofessional.

BUT I don't want to completely start over with SEO.

I plan to change the name to something like "MutinyCorp" (which I can't because I am sole proprietor right now, not a corp. This is just an example. I wish to change the name to Mutiny and another word. "Mutiny______"

I don't think the facebook transition will be too difficult. You can change your facebook page name under these circumstances and since the first 5 letters of the business name remain the same, it shouldn't be too difficult for our fans to find us.

But recently my SEO got really good. I am so worried about making a smooth switch to our new business name/domain name. I thought about possibly making a copy of the current website and just leaving them both up until the new name has the same ranking; but I heard duplicate sites can black list you on google/yahoo.

I am really worried redirecting my traffic from MutinousCreations.com will destroy my SEO and all the work I have done for two years. Starting completely over with SEO would be really difficult. Could I leave up MutinousCreations.com but just have it be a one page website directing traffic with a link and explanation that we have changed names? (Instead of just automatically redirecting to Mutiny____.com when someone types it in.) Would this hurt my SEO a ton?

I am set on changing the name but what is the best way for me to go about it, considering my circumstances?

Any suggestions would be so appreciated!!!
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Old 03-20-2013, 06:06 PM
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LMD LMD is offline
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Using 301 redirects would take care of the issues of redirect old URLs to the new web pages without losing much PR if on Apache servers. You could also set up the old domain in your hosting environment with domain forwarding to the new one - which would redirect web requests and email as well. In term of any branding, well you would know how much is already out there with your old business name. You'd certainly have to think about that part.
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