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  #1  
Old 04-11-2013, 07:05 AM
snakeair snakeair is offline
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The Relationship Between SEO and Inbound Marketing

Good morning. Grab a cup of coffee to read this blog post.

Quote:
I attended Distilled LinkLove this year, and toward the end of the day, Will Critchlow announced that it would actually be the last LinkLove – not because links are dead, but because the things we do should be worth more than a link. Increasingly, he added, LinkLove is more like “Content and Social Love’ because that’s what we’re doing.

SEO is now part of the growing online marketing ecosystem of “inbound marketing.” Inbound marketing tactics include:
Continued at: http://www.searchenginejournal.com/t...rketing/62537/

Feedback on the blog post is more then welcomed.
 
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  #2  
Old 05-01-2013, 06:52 AM
calvinray13 calvinray13 is offline
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Inbound marketing aims to build a relationship between the brand and the audience. There are various ways to do it and SEO is one of them which optimizes the website for search engines.
 
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  #3  
Old 05-01-2013, 06:53 AM
snakeair snakeair is offline
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Quote:
Originally Posted by calvinray13 View Post
Inbound marketing aims to build a relationship between the brand and the audience. There are various ways to do it and SEO is one of them which optimizes the website for search engines.
Read the blog post as there is no way you read it in 1 minute from your last reply.
 
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  #4  
Old 05-01-2013, 09:32 AM
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Jim Gillum Jim Gillum is offline
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I have said before.."Live by the engines...die by the engines"...

There have always been many methods to promote...
a lot of people still believe that SE position will support their business...

Inbound marketing was used by off line business...before the internet existed...
Those systems still work...on and off....
My2cents...
 
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  #5  
Old 05-01-2013, 02:03 PM
Franc Tireur Franc Tireur is offline
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Quote:
Originally Posted by Jim Gillum View Post
I have said before.."Live by the engines...die by the engines"...

There have always been many methods to promote...
a lot of people still believe that SE position will support their business...

Inbound marketing was used by off line business...before the internet existed...
Those systems still work...on and off....
My2cents...
What type of marketing are you referencing other than search engine from Jim?

As referenced in this marketing guide below, please let me ask you this: What type of business online could afford this kind of marketing budget? If this type of business could afford this kind of marketing budget, how consumers could have the best deals online and what make them different than the brick and mortar business?

Guide to Different Types of Marketing

Quote:
The rising star in the world of marketing is online. The web continues to explode and along with it so do the advertising opportunities. Billions and billions more advertising dollars are spent every year online, as business try to find ways to tap into the Internet user.
http://www.resourcenation.com/articl...pes-marketing/




Now regarding the blog mentionned by Sneaky

•Content marketing through blogging, video, news articles, and copywriting

When they said that, I found that it gives an open door to get hammered, because of thiefs contents and aggregators using your work as Fair Use, some even use your work in Fair Use for their Adsenses account.

•Search engine marketing through organic channels including local, mobile and vertical search

SEM

•Social media marketing on platforms like Facebook, Twitter, Google+ and in forums

Not sure how much time you have guys, but this is a lot of daily time consuming or you need to hire a service or a freelancer. Google+ is a controversial social media platform. It is made to ID authors/work rather than anything else.

I am not going to detail the rest, but that is not a small business operation, these suggestions are toward a medium corporation to national corporation.

•Community engagement, outreach and customer service
•Building links and non-social external traffic referrals
•Brand marketing to capitalize on direct traffic and branded search, including news and PR
•Email marketing
•Conversion rate optimization
•User experience through design and interface improvements and page speed
•Customer retention and lifecycle management
•A boat load of other activities
 
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  #6  
Old 05-01-2013, 10:07 PM
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@Brave7....
the list is endless....

offline...a business gets it's name in front of as many people as possible...
some methods are free ...some are expensive....
Things like drop cards, t-shirts, posters on bulletin boards, etc..

On line.....your business name/message is posted everyplace that you can think of posting...
forums, classified, Craigslist, E-zines, etc..
 
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  #7  
Old 05-01-2013, 11:04 PM
Franc Tireur Franc Tireur is offline
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Quote:
Originally Posted by Jim Gillum View Post
On line.....your business name/message is posted everyplace that you can think of posting...
forums, classified, Craigslist, E-zines, etc..
I guess novices or seniors business owners should continuously learn form site like this: http://marketingland.com/

Sure there are many places to market an online business. Today you have to target with much more precision than forums, classified, craigslist, E-zines.

Unfortunately today, all pools of buyers are pay systems. So you have to be either a big caliber in competitive markets or selling something unique. Niches are not safe anymore, because you never know when a group of corporations or a national corporation decide to target your niche market if they detect that a lot of little guys are still up for a while (it happened to our market), they just need to force their way and destroy the little guys.
 
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  #8  
Old 05-02-2013, 07:23 AM
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I do not agree...
There is always room for the "small" business...in any niche...

No company gets all the customers and all the money...
If an individual wants to compete with one of the giants and take all of their business...that is a different story...

There are several "burger" sellers in the US that are well known and well financed...they do a ton of business...
And yet...the small shop still sells burgers...

In my opinion...the small business is defined by the "drive" of the owner...
including the ability to find another way to do things....
 
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  #9  
Old 05-02-2013, 09:57 AM
Franc Tireur Franc Tireur is offline
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Quote:
Originally Posted by Jim Gillum View Post
I do not agree...
There is always room for the "small" business...in any niche...
I didn't say that there is no room for small business in any niche, I said that when a corporation, or a group of corporations target your niche, the small business owner is cooked. Take for example the Walmart case, how many small owners were forced to close their operation...You cannot compete with giants having political tights with other countries to make their products at slave labor and huge volume.

A great article to read:
Wal-Mart Is Not a Business, It's an Economic Disease
http://www.larouchepub.com/other/2003/3044wal-mart.html


Quote:
No company gets all the customers and all the money...
If an individual wants to compete with one of the giants and take all of their business...that is a different story...
How about giants corporations destroying all the small business they can to build or extand their monopoly?

Quote:
There are several "burger" sellers in the US that are well known and well financed...they do a ton of business...
And yet...the small shop still sells burgers...
Are they competing on the same factors? I bet they don't, but I can insure you that if a big burger corporation open a business operation in front of a little burger shop with discount prices and agressive advertising, the little guy is gone.

Quote:
In my opinion...the small business is defined by the "drive" of the owner...
including the ability to find another way to do things....
I agree with you on this, except that when people are on budget or the small business have a limited marketing budget, they do not depend only from the factor "drive" of the owner. Why do you think that corporations well known and developed national and multi national brands keep marketing like hell? They are already recognized by the people, so they are supposed to have already the "drive of the owners" and "drive of their corporate name", but they are still marketing super agressively.
 
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  #10  
Old 05-02-2013, 10:06 AM
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Good article, but also rather basic stuff.

How many times can bloggers talk about creating keyword rich content, social media,,,, and everything else mentioned in the post.

It is a good article, but there is nothing there that I have not read 100 times in the past few months.

Exactly "how" does a blogger engage the reader? Its one thing to say it, its another thing to give exact directions and pointers.
 
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  #11  
Old 05-02-2013, 10:11 PM
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Jim Gillum Jim Gillum is offline
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Niche....
Walmart et al...
v/s Joe's specialty shop....

Joe can offer a narrow specialty...and personal service...that the big boys can not match..;.

That is not going to work in all cases....the big box stores have all but killed the small hardware store....
Yet there is one near me that is doing very well...in other ares they are gone...

In the case of the burger shops...they are "niching" their products...
One locally is known for great fries...(The burgers are zonk)...
One has ground steak (right) and one is flame broiled....etc.

The net can work the same way...and there is more opportunity to use "sweat equity"...and a good chance to offer a personal touch...
 
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  #12  
Old 05-02-2013, 10:34 PM
Franc Tireur Franc Tireur is offline
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Quote:
Originally Posted by Jim Gillum View Post
In the case of the burger shops...they are "niching" their products...
Well, sure if they hire some hooters to market very well the "nichy" burger shop, people are not going to a regular corporation

I use to compete a little bit with a fun store located at Florida called Big Coconuts selling coconut lotion. Yes they have a very original idea, I am sure they are doing well. Check it out : http://www.bigcoconuts.com

 
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  #13  
Old 05-05-2013, 06:25 AM
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Give the people what they want...
And they will come to your "store"....
 
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Old 05-05-2013, 08:16 AM
Franc Tireur Franc Tireur is offline
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Quote:
Originally Posted by Jim Gillum View Post
Give the people what they want...
And they will come to your "store"....
Do you really think that the stores are not already offering what people want?

There is a difference between a new store that do not sell and a mature store that sell less. The causes could be much more complicated than people think.

I am still talking about online stores. When I look at search engines, Organic search, Adwords and other pay marketing sites where are located the buyers pools, there is an invasion of national corporations and multi national corporations.

You will find the small businesses advertising on their blogs and the blogs of mom blogs, and Facebook (national corporations and multi national corporations are starting also to invade this kind of platform).

In our theme which was Hawaii, many national corporations and multi national corporations hijacked our theme. They are not from Hawaii, they don't make their products in Hawaii, they don't use ingredients from Hawaii, they don't employ Hawaiians, but they label and advertise their products like any Hawaiian companies and their prices are 3 times less expensive (probably made with ingredients from overseas and fillers).

That's a disloyal competition.

Last edited by Franc Tireur; 05-05-2013 at 08:20 AM.
 
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  #15  
Old 05-06-2013, 09:53 PM
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Business has been like that for years...
Some people shop only by price.....without researching quality...

Then again, there are copies of everything available on the net...
Another reason why a business should establish a good reputation....
 
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  #16  
Old 05-08-2013, 07:08 AM
Franc Tireur Franc Tireur is offline
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Quote:
Originally Posted by Jim Gillum View Post
Business has been like that for years...
Some people shop only by price.....without researching quality...

Then again, there are copies of everything available on the net...
Another reason why a business should establish a good reputation....
Good reputation reach its limits.

Heavy marketing, the price and free shipping today are the main factors. It is even better if you offer promotions, so yes people are hunting for the best deals.

Now if you offer a service, I agree with you that reputation play an important factor, for products it doesn't work the same way.
 
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  #17  
Old 05-10-2013, 06:49 AM
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With products..
I shop a lot on the net....
I also research seller reputation....price is not the controlling factor...
I believe that is a factor is Amazon's success......

Who do you give your credit card number to??
 
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  #18  
Old 05-10-2013, 07:38 AM
Franc Tireur Franc Tireur is offline
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Quote:
Originally Posted by Jim Gillum View Post
With products..
I shop a lot on the net....
I also research seller reputation....price is not the controlling factor...
I believe that is a factor is Amazon's success......

Who do you give your credit card number to??
Jim, now you are talking a little about your own personal buying experience.

If the seller reputation play a role, I think everybody will have a different view. Of course if you see a lot of complaints to a particular seller, you are going to skip it.

Now, Amazon went toward a marketing company rather than a regular retailer. Amazon play a lot the middle man role between buyers and little companies. They advertise on any platform.

I have found much more great deals on little ecommerce than Amazon and I have no problem giving my credit card because I am protected and can contest any fraudulent purchases. Of course the little ecommerce should have several factors to process my orders.

I am on internet and bought for more than a decade online, and I never have any problem or been scammed by a little ecommerce.
 
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  #19  
Old 05-11-2013, 10:40 PM
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The secret to marketing is the ability to "think" like your potential customer...

That can include drawing from personal experience...

Re: credit cards online.... many people are still uncomfortable to buy using a card...
 
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  #20  
Old 05-12-2013, 08:13 AM
Franc Tireur Franc Tireur is offline
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Quote:
Originally Posted by Jim Gillum View Post
The secret to marketing is the ability to "think" like your potential customer...
You just remind me the article I read yesterday:
Euclid Analytics And Retailers: How Stores Like Nordstrom Track You Via Your Smartphone's Wi-Fi Signal

http://www.huffingtonpost.com/2013/0...n_3237534.html

Quote:
Re: credit cards online.... many people are still uncomfortable to buy using a card...
There are other ways to pay than credit cards, people can use Paypal, Amazon Payment, Visa rechargeable card, and a few others.
 
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