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Originally Posted by DonKon
Also why do SEO's charge by monthly payments?? Why would a site need them monthly i dont understand.
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SEO is typically an on-going process. Initially you must optimize the content on your site, add new content, and begin link building. Then, each month, you should continue to add content and gain links. This is why many SEOs charge a monthly fee to maintain/improve SE rankings.
Although you dont always have to do an on-going SEO campaign. I have worked with clients in the past that mainly want SEO consulting during the building of their site to make sure their designers design the site with SEO in mind.
Or, clients that have existing sites and want to optimize the content on their site and that is all.
These two options can be succesful for keywords that are not highly competitive and if the webmaster maintains good SEO practices after the SEO consultant has finished his work.
For highly competitive keywords it is probably going to be necessary to have an on-going SEO campaign.