Originally Posted by Bettypaul
A high PR
website need not be necessarily placed in top search results . A website which is many years old and have successfully earned numerous high PR
back links could definitely have Good rank. The Page rank basically shows the genuineness of the site.It has nothing to do with SERPS.
With all due respect, PageRank is not dead and it most certainly is one of the more important ranking signals. Yes, I know you will tell me that you can find sites that outrank sites with higher PR
. While that is true, that doesn't prove anything about the influence of PageRank.
Site A with the lower PR
and higher rank for query 1 may have more links related to the query than site B with the higher PR
and lower rank. In other words, if your PageRank is primarily from web design sites and the query is for SEO, you may be outranked by a site which has more relevant links for SEO.
Google would like us to stop obsessing about PageRank, and may never update the toolbar again, who knows? But PageRank is nothing more than a measurement of the importance of a page based on the number and quality of links coming to it. As long as links rock the SERPs, PageRank will be important.
To the OP
- linking out to high authority sites may well be a signal of relevance, just as heading tags are, but they are not a major ranking factor.