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Old 07-10-2014, 04:44 PM
snakeair snakeair is offline
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Should You Gate Content? The SEO Implications

A few members on this forum really need to read this blog post.

Quote:
Content marketing is the hot topic these days, but lead generation marketers are faced with a conundrum: How do I get the visibility for my content via organic search while at the same time capturing leads?gates-shut--closed-shutterstock

Are SEO and gated content mutually exclusive? Thereís no magic answer to this question, but there are some important considerations to address in order to decide your course of action.

Search Robots ≠ Humans

First and foremost, from an SEO perspective, itís important to understand that search engine robots and humans are not equal. Search robots navigate and read a site very differently than a human will, and search robots canít always perform the same tasks...
Continued at: http://searchengineland.com/gate-con...cations-195784

Any thoughts?
 
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Old 07-11-2014, 02:36 AM
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RobbieLima RobbieLima is offline
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I have seen last part of Blog. In that she mentioned that for gate content you have to add one form per sessions, also adding social buttons, and etc.

So as a user point of view user want direct point of view why he/she wasting times for login or fill up the form. For viewing content user must have to fill up the form than it is worthless.

So this is mine opinion i don't know it is good or bed....
 
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Old 07-11-2014, 03:27 AM
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Neontope Neontope is offline
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"How do I get the visibility for my content via organic search while at the same time capturing leads?"

Surely if you gate content, you wouldn't want those pages appearing in the search results anyway?

Simple. Create content that isn't gated which will entice users into signing up to access the gated content. This content will also be visible to the bots.
It's up to you whether you think the benefit of gating content outweighs the losses of not having those pages visible within the SERPs.
 
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