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Old 02-24-2015, 10:12 AM
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15 SEO Best Practices for Structuring URLs

A very good article from Rand Fishkin on the Moz blog about structuring urls:
Quote:
...important caveat before we begin: the optimal structures and practices I'll be describing in the tips below are NOT absolutely critical on any/every page you create. This list should serve as an "it would be great if we could," not an "if we don't do things this way, the search engines will never rank us well." Google and Bing have come a long way and can handle a lot of technical challenges, but as always in SEO, the easier we make things for them (and for users), the better the results tend to be.
15 SEO Best Practices for Structuring URLs
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Old 03-02-2015, 11:59 PM
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Thanks it is very infromational article but I always strugling with query Urls. Still I have not found any good solution for it. I am an marketing firm and I analyzed that some time it is not possible to replace or restructure the urls for clients specialy for ecommerce sites, then what we can do in perticular situatiation without restructuring the urls. And also tell me, how it harmful to our website ranking on serps.
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Old 03-03-2015, 03:58 AM
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yup i had read, 15 Golden Points for Structuring URL.

@HTMLBASICTUTOR Bro,

Canonical url :- can we include 2 urls on wordpress page using seo by yoast plugin
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Old 03-03-2015, 06:51 AM
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again from moz, these Moz posts are always helpful. I use short url to share posts, so i want to know that is it good practice or not
 
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Old 03-03-2015, 04:30 PM
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Canonical url - why don't you guys fix what ever you are using so Canonical urls are a non issue?

URL shorteners -
Do URL shorteners pass anchor text?
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Old 12-10-2015, 11:04 PM
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Moz have tons of important articles and this one is one of the key factor. The url play major part in seo ranking factor. This will guide all seo experts to gain some useful knowledge and spl for the beginners who steped in the filed.
 
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Old 12-21-2015, 03:15 AM
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15 Seo best practice from Rand fishkin was amazing. I really go through with it.

I would really like these two points which help me a lot.

#11 Fewer folder is better.

#15 Keyword stuffing and repetition are pointless and make your site look spammy.
 
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Old 01-07-2016, 02:19 AM
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Nice Article and Good Points were covered.
- I follow as short as possible url (cover main keyword in url)
- use of - to separate keuwprds in url
- taking care of canonical

These are must for me.
 
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Old 01-13-2016, 07:02 AM
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#2 point of that article is more important for any web-developer that URL is must readable by a human.
#3 need the keyword in held on the URL.
Otherwise nice article and gain more knowledge-based information from this article.
 
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Old 03-31-2016, 04:01 AM
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Hello. I do want to say thank you for the link to this article. I'm a relatively new web master, who followed the advice of one of those travel bloggers who said "you can have your own travel blog in 6 easy steps". Little did I know how very much was missing from those 6 easy steps, and how very much I was going to need to learn to keep my site safe, let alone grow it going forward.

So, as it relates to the article, after stumbling around some, I found the Yoast SEO plugin for WordPress, which offers assessments of every post I make, and includes about 1/2 the items in that article. However a few were new to me, and now I find I need to do some more reading. Which is good. Knowledge is power...and optimized displays in search engines.
 
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Old 04-19-2016, 02:01 AM
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Thanks for the article though but I have questions to ask, we have a client (a multinational soap brand) and they have around 20+ regional websites on their CCTLDs. They post somewhat same article on all the regional websites. Does google count them as duplicate content? for eg. abc.co.uk and abc.us (both are same brand, and posting same articles) would it affect my SEO?
 
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Old 04-19-2016, 07:23 PM
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Quote:
Originally Posted by Imran Asim View Post
Thanks for the article though but I have questions to ask, we have a client (a multinational soap brand) and they have around 20+ regional websites on their CCTLDs. They post somewhat same article on all the regional websites. Does google count them as duplicate content? for eg. abc.co.uk and abc.us (both are same brand, and posting same articles) would it affect my SEO?
2 English sites might be considered duplicate content. Did you include the hreflang tag? Use hreflang for language and regional URLs That's assuming of course one used British English and the other uses American English.
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Old 05-04-2016, 12:53 AM
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My 2 cents:

These are similar to what Brian Dean preaches:
1. Use your target mid tail keyword in your url
2. Publish as pages, and have very short urls (eg: backlinko.com/seo-campaign)
 
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Old 07-14-2016, 11:24 AM
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Quote:
Originally Posted by thirupareddy View Post
i have a question about stop words in URL structure

it is any problem in url structure ?

Like for, in ... etc
If you had read the article before replying you would have seen this:
Quote:
#8: Including stop words isn't necessary

If your title/headline includes stop words (and, or, but, of, the, a, etc.), it's not critical to put them in the URL. You don't have to leave them out, either, but it can sometimes help to make a URL shorter and more readable in some sharing contexts. Use your best judgement on whether to include or not based on the readability vs. length.

You can see in the URL of this particular post you're now reading, for example, that I've chosen to leave in "for" because I think it's easier to read with the stop word than without, and it doesn't extend the URL length too far.
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Old 10-27-2016, 01:40 AM
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I still confused with Canonical url. Can you explain me or get some blog related to that
 
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Old 10-27-2016, 10:07 PM
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Quote:
Originally Posted by dinuanzz View Post
I still confused with Canonical url. Can you explain me or get some blog related to that
Here you go, does this help:
Quote:
A canonical link element is an HTML element that helps webmasters prevent duplicate content issues by specifying the "canonical" or "preferred" version of a web page[1][2] as part of search engine optimization. It is described in RFC 6596, which went live in April 2012.
Continued: Canonical link element - Wikipedia

Here is another from Google Search Console Help:
Quote:
This article describes how you can use canonical URLs to improve link and ranking signals for content available through multiple URL structures or via syndication.

In the world of content management and online shopping systems, it's common for the same content to be accessed through multiple URLs. With content syndication, it's also easy for content to be distributed to different URLs and domains entirely.
Use canonical URLs
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Old 10-30-2016, 01:09 PM
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This one is partially related to URL structure too:

Quote:
URLs are the most important part.

Last edited by memodorial; 10-30-2016 at 01:15 PM.
 
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Old 11-03-2016, 12:16 AM
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Great post from Rand!

I follow most of the points that he has listed in this post to structure my post URLs.

I always avoid using the stop words in the URLs and make it shorter to play well in search engines.

Thanks for sharing the post.
 
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Old 11-08-2016, 04:09 AM
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This is enlighten post for me as always, I am wondering about the points #3 and #6.
 
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Old 11-08-2016, 04:41 PM
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Quote:
Originally Posted by KevinJohnson1 View Post
This is enlighten post for me as always, I am wondering about the points #3 and #6.
What are you wondering?
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