duplicate content - need some advice

[nasty.web]

I do optimization of one product for several locations (cities). So i've created pages for every location based on one template changing location names. What techniques i should use to avoid SE penalties for duplicated content? The product description is quite huge and is location independent. Unique parts of these pages are only calls to buy this product in specific area.

[A.N.Onym]

Rewrite product descriptions, focusing on the benefits to the customers and include a benefit purchasing from the mentioned location, if you can offer it.

Basically, just rewriting descriptions without comparing them will do the job.

You can also place links to other pages, related to the location, on your site - that'll make the pages more tied to the location and more unique as well.

[nasty.web]

Thanx, A.N.Onym

I've seen big sites, which have template based pages for their product and also rank well.
There is a lot of job to write custom product descriptions for every location - then you target a lot of small cities.

Any more suggestions how to make more custom pages?

[Manish Pandey]

Well adding few testimonials in between the product review and shuffling few paras according to the need may escape you from the dup content issue...

[Nindja]

I think duplicate content is bad for Google , right ?

[stuarttan]

Well... the trouble is, guys duplicate content is only a bother for you IF you are purely using SEO to market. I would recommend a nice mix and combination of direct response marketing, article content to expound on the benefits of the product, trade magazine advertising, and also affiliate marketing.

Think about how much you plan to make, then calculate costs and your ROI. You'd be surprised how much more you could do.

It may actually be better to get one site, customized. e.g. fill in a form which parses the tokens to the next page which has customization for the end user, depending on the target town/city they are in, and the problem they are looking to solve.

[nasty.web]

Thanx, everybody
I've decided to rewrite product descriptions for every location

[Webfu]

Always use one or the other in your urls - www or no www.