how important are deep links into a site?

bwb · 10-09-2006, 05:48 PM

How important are deep links into a site when competing on a major keyword for the frontpage?

daboss · 10-09-2006, 06:09 PM

i'd say important if you want people to get to the page directly... otherwise point everything to the home page.

bwb · 10-09-2006, 06:21 PM

Quote:

Originally Posted by daboss

i'd say important if you want people to get to the page directly... otherwise point everything to the home page.

Sorry I meant in terms of going after some really competitive keywords for the entire site, please read the below but I was hoping their were some exp seo people in this forum that could give some views on how imp they find deep linking to increasing the chances google will boost their frontpage to a higher standing...

http://www.seobook.com/archives/001470.shtml
http://www.seobook.com/archives/000678.shtml
http://bigoakseo.blogspot.com/2006/0...king-tips.html
http://www.webuildpages.com/seo-tools/

A.N.Onym · 10-09-2006, 06:46 PM

Generally, if you want to target your homepage for the single main keyword, you'd rather point keywords at the homepage.

Or have a single page, focused on the main keyword, and point all the links you can get to the page.

The thing is that your homepage is one of the most powerful pages on the site and it's a shame not to use it for your main keyword. On the other hand, if you want a great landing page (if your homepage isn't, but it should), you can shoot for a separate page. Won't make much sense, though.

What you can do when it comes to deep linking is to create pages with more focused keyword phrases that have the same main keyword in them. This will make your site more prominent in the field. Again, that's the Long Tail of search, though, not targetting main keywords.

bwb · 10-09-2006, 07:31 PM

Quote:

Originally Posted by A.N.Onym

Generally, if you want to target your homepage for the single main keyword, you'd rather point keywords at the homepage.

Or have a single page, focused on the main keyword, and point all the links you can get to the page.

The thing is that your homepage is one of the most powerful pages on the site and it's a shame not to use it for your main keyword. On the other hand, if you want a great landing page (if your homepage isn't, but it should), you can shoot for a separate page. Won't make much sense, though.

What you can do when it comes to deep linking is to create pages with more focused keyword phrases that have the same main keyword in them. This will make your site more prominent in the field. Again, that's the Long Tail of search, though, not targetting main keywords.

So lets say i'm going after "cars" if the main site is pushing for that does deep linking help more then just linking to the frontpage? From looking at deep linking ratios at really competitive keyword phrases it seems like if a site has more deep links they are given better weighting then just one that has 30k in links to the front page...

WagerX · 10-09-2006, 09:41 PM

Honestly I don't know.. BUT.. I like to follow the hypothetical model of an ideal "quality" website that Google would love. It seems to me that a quality website will have the following characteristics: (Speculation on my part).

(1) Growing original content over time.

(2) Proportional increase of incomming links. (maybe link acceleration could be a factor as well)

(3) A natural distribution of IBLs.. majority to homepage, but a certain percentage to deeper links. Think of the BELL curves you find in statistical distribution. It seems to me from a GOOGLE standpoint a website that only has IBLs to homepage is doesn't fit the "ideal" model. A more natural distribution of IBLs throught the websites content important. I make it a point to have about 10% of my IBLs to deep pages with great content with anchor text reflecting the content of that page.

(4) Varied anchor text in IBLs. (again, all theme orientated with emphasis in certain keywords, but with variation). SO.. link farming with all of your anchor text the same I beleive will be less valuable than varied content orientated anchor text. Probably the same is true for article submission.. I also think that the same article posted without variation on 100's article websites is less valuable than original content on fewer websites.

So, in a nutshell.. that's my opinion of how I handle the issue of deep links.

Good luck!

vistadivine.com · 10-09-2006, 09:56 PM

Well deep links are good if you want to rank your inner pages too but getting links to inner pages would ntot improve your main page's rankings much.

Akash

Sandpetra · 01-10-2007, 06:05 PM

Quote:

Originally Posted by vistadivine.com

Well deep links are good if you want to rank your inner pages too but getting links to inner pages would ntot improve your main page's rankings much.

Akash

Nonsense

vistadivine.com · 01-11-2007, 03:29 AM

No its not nonsense.

Sandpetra · 01-11-2007, 08:26 AM

vistadivine.com

My sincere appologies - I never read exactly what the question was. It was long day yesterday.

A boo-boo for a first post - i am quite red

vistadivine.com · 01-11-2007, 10:55 PM

Ok I accept your appology.